Associate Process Manager

Job description

Key Responsibilities JOB DESCRIPTION • Translate business requirements into technical measurement specifications for Adobe Analytics, Web SDK • Implement and manage tagging using Adobe Launch, Adobe Web SDK, XDM mappings, and event-forwarding frameworks. • Configure, QA, and govern Adobe Analytics implementations to ensure data accuracy and consistency. • Manage Marketing Channel setup, processing rules, and attribution validation. • Design, maintain, and validate Classifications (SAINT / Rule Builder) to support reporting and attribution. • Perform data feed analysis and validation to troubleshoot discrepancies and support advanced reporting needs. • Implement and maintain 3rd-party marketing pixels (Meta, Google Ads, LinkedIn, Floodlight, etc.). • Define KPIs and deliver dashboards and insights using Adobe Analytics Workspace and Tableau. • Perform cohort, attribution, contribution, trend, and funnel analysis. • Collaborate with marketing, product, and technology teams to optimize measurement and personalization. Qualifications & Requirements • Hands on experience in Adobe Tagging / Adobe Analytics. • Strong hands-on experience with Adobe Launch, Adobe Web SDK, and modern tagging frameworks. • Proven experience with Marketing Channels, Classifications, and Data Feeds in Adobe Analytics. • Proficiency in JavaScript, HTML, and CSS for implementation and debugging. • Strong understanding of data layers, XDM schemas, analytics governance, and data quality checks. • Experience with Adobe Analytics Workspace and BI tools such as Tableau. • Strong analytical, problem-solving, and communication skills. • Bachelor’s degree in Computer Science, Analytics, Marketing, or related field (preferred). Preferred Skills & Certifications • Adobe Analytics – Business Practitioner certification. • Adobe Analytics Developer / Architect certification. • Adobe Experience Platform (AEP) certification. • Experience with Adobe Customer Journey Analytics (CJA). • Exposure to server-side tagging, event forwarding, and privacy/compliance frameworks.