Associate Process Manager

Job description

**Key Responsibilities** **JOB DESCRIPTION** - Translate business requirements into technical measurement specifications for Adobe Analytics, Web SDK - Implement and manage tagging using Adobe Launch, Adobe Web SDK, XDM mappings, and event-forwarding frameworks. - Configure, QA, and govern Adobe Analytics implementations to ensure data accuracy and consistency. - Manage Marketing Channel setup, processing rules, and attribution validation. - Design, maintain, and validate Classifications (SAINT / Rule Builder) to support reporting and attribution. - Perform data feed analysis and validation to troubleshoot discrepancies and support advanced reporting needs. - Implement and maintain 3rd-party marketing pixels (Meta, Google Ads, LinkedIn, Floodlight, etc.). - Define KPIs and deliver dashboards and insights using Adobe Analytics Workspace and Tableau. - Perform cohort, attribution, contribution, trend, and funnel analysis. - Collaborate with marketing, product, and technology teams to optimize measurement and personalization. **Qualifications & Requirements** - Hands on experience in Adobe Tagging / Adobe Analytics. - Strong hands-on experience with Adobe Launch, Adobe Web SDK, and modern tagging frameworks. - Proven experience with Marketing Channels, Classifications, and Data Feeds in Adobe Analytics. - Proficiency in JavaScript, HTML, and CSS for implementation and debugging. - Strong understanding of data layers, XDM schemas, analytics governance, and data quality checks. - Experience with Adobe Analytics Workspace and BI tools such as Tableau. - Strong analytical, problem-solving, and communication skills. - Bachelor’s degree in Computer Science, Analytics, Marketing, or related field (preferred). **Preferred Skills & Certifications** - Adobe Analytics – Business Practitioner certification. - Adobe Analytics Developer / Architect certification. - Adobe Experience Platform (AEP) certification. - Experience with Adobe Customer Journey Analytics (CJA). - Exposure to server-side tagging, event forwarding, and privacy/compliance frameworks.