Brand and Marketing Manager

Job description

We are looking for a Branding & Marketing Manager to lead CME industry marketing strategy and run end-to-end campaigns across Communications, Media, Entertainment, Sports, Gaming, Telecom, EdTech, Publishing, Live Events and related sub-industries. The role will own campaign planning, messaging, audience segmentation, channel strategy, stakeholder coordination, execution governance, performance tracking and continuous improvement. Content writers, designers, web developers and central marketing teams will support execution; this role will provide direction, briefs, reviews and coordination to ensure campaigns are delivered on time and aligned to business priorities. 1. Brand Communication & CME Positioning • Define the CME marketing narrative by translating industry priorities, client challenges, EXL capabilities and solution value propositions into clear messaging. • Strengthen EXL’s positioning across CME sub-industries through consistent brand communication, executive messaging and thought leadership themes. • Work with creative, content and Central Marketing teams to ensure all campaign assets, presentations, newsletters, LinkedIn posts, event messaging and website content reflect EXL’s brand voice. • Support executive branding for CME leaders through curated posts, articles, POVs and industry commentary. 1. Industry, Solution & Services Campaigns • Own the end-to-end strategy and governance of CME industry, solution and services-led campaigns, from objective-setting and campaign brief creation to launch, tracking and post-campaign review. • Define target accounts, buyer personas, messaging themes, channel mix, activation sequence, timelines, success metrics and expected business outcomes. • Translate GTM priorities into execution plans for content writers, designers, web developers, sales teams, advisors, partners and Central Marketing. • Coordinate campaign activation across LinkedIn, email, website, paid media, events, thought leadership, newsletters, account-based outreach and sales enablement channels. • Review campaign performance, engagement signals, lead indicators and stakeholder feedback to improve targeting, messaging, content and future campaign plans. 1. Digital Marketing: • Plan and manage digital activation across LinkedIn, email, website, paid media, SEO, campaign landing pages and content amplification channels. • Guide content, design, web and marketing operations teams with clear briefs, audience context, messaging direction, review feedback and launch readiness checks. • Use marketing automation and campaign management tools to support email campaigns, lead generation, nurturing journeys and performance tracking. • Prepare periodic updates on campaign performance, digital engagement, website traffic, CTA clicks, lead signals and recommended improvements. Key Skills and Qualifications: • Strong written and verbal communication skills with the ability to simplify complex industry, solution and service narratives. • Proven ability to strategize, orchestrate and run end-to-end B2B marketing campaigns across multiple stakeholders, channels and execution teams. • Ability to create strong campaign briefs and guide content writers, designers, web developers, sales teams and Central Marketing without personally executing every production activity. • Understanding of brand positioning, industry marketing, thought leadership, digital marketing, campaign activation and performance tracking. • Strong project management skills to manage multiple campaigns, assets, approvals, timelines and stakeholder inputs in parallel. • Ability to interpret marketing data and recommend improvements to campaign targeting, messaging, content and channel strategy. • Creative mindset with the ability to develop ideas aligned with EXL’s brand, CME market priorities and buyer needs. • Qualification: MBA or postgraduate qualification in Marketing, Communications, Business, Digital Marketing or related field preferred.