Google Campaign Specialist

Job description

Job Description – Google Campaign Specialist / Google Ads Specialist Experience: 5 to 12 Years Location: Hyderabad / Bangalore / Pune / Chennai/ PAN INDIA. Role Overview We are seeking a highly skilled Google Campaign Specialist with hands-on experience in planning, executing, optimizing, and analyzing Google Ads campaigns. The ideal candidate should have expertise across Search, Display, Video, Shopping, and Performance Max campaigns, with a strong focus on maximizing ROI and driving lead generation, customer acquisition, and brand awareness. Key Responsibilities • Plan, create, manage, and optimize Google Ads campaigns across multiple channels. • Conduct keyword research, competitor analysis, and audience targeting. • Monitor campaign performance and make data-driven recommendations. • Optimize bids, budgets, ad copies, landing pages, and targeting strategies. • Manage Performance Max, Display, Search, YouTube, and Remarketing campaigns. • Analyze campaign metrics such as CTR, CPC, CPA, ROAS, and Conversion Rate. • Implement conversion tracking using Google Tag Manager and Google Analytics (GA4). • Generate campaign performance reports and present insights to stakeholders. • A/B test ad creatives, landing pages, and audience segments. • Collaborate with marketing, content, and design teams for campaign success. • Stay updated with Google's latest advertising features and best practices. Required Skills • Strong experience in Google Ads (Search, Display, Video, Shopping, Performance Max) . • Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM) . • Expertise in keyword planning, campaign optimization, and bid management. • Knowledge of conversion tracking and attribution models. • Experience with remarketing and audience segmentation. • Proficiency in performance reporting and dashboard creation. • Strong analytical and problem-solving skills. Preferred Skills • Google Ads Certification. • Experience with Looker Studio (Data Studio). • Knowledge of SEO and digital marketing strategies. • Experience working with large-scale campaigns and high marketing spend budgets. • Familiarity with CRM and marketing automation tools.