Brand Manager

Job description

About Kapiva: Kapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. We help bring the wisdom of India’s ancient food traditions to modern-day consumers. Kapiva's high-quality portfolio offers products across various therapy areas including skin & hair, digestion, weight management, immunity, chronic issues, and much more. Our products are top performers on online marketplaces (Amazon, Flipkart, Big Basket, Nykaa, etc), we're growing our presence offline in a big way (Reliance, Nature’s Basket, Noble Plus etc) and are funded by India’s best Consumer VC Funds – Orbimed Fireside Ventures, Vertex Ventures, Sharrp Ventures, 3One4 Capital & Jetty Ventures. About the Rol e We are seeking a Brand Manager to join our team at Kapiva. This is a high-ownership role where you will be responsible for building one of our best selling category. You will work at the intersection of product development, consumer insights, P&L ownership, and go-to- market strateg y, while collaborating closely with procurement, supply chain, R&D, growth, and creative teams. You will also be working with a team of in-house creative pod (copywriter, designer, video editor) to build high-performing campaigns . Key Responsibilities Product Development & Lifecycle Manageme nt • Partner with R&D and supply chain to define product roadmaps – from concept to launch. • Identify levers to optimize product-market fit, profitability, and portfolio expansion. Consumer Insights & Market Intelligence • Continuously mine consumer triggers, barriers, and feedback across the 1-to-N purchase journey. • Conduct competitive benchmarking and leverage insights to refine positioning and messaging . Creative & Marketing Execution • Lead the creative supply chain – work with the in-house creative pod to generate performance assets across Meta, Google, and other funnels. • Develop brand narratives and drive execution across digital, marketplace, and offline channels. P&L & Forecasti ng • Own category P&L including sales, pricing, discounting, margins, and bottom line. • Provide accurate forecasts (6–12 months) to business finance teams and track performance against targets. Desired Candidate Profile • 2-3years of experience in FMCG / Consumer Brands in brand management, category management, or digital gro wth roles. • Strong understanding of digital-first brand build ing a nd P&L managem ent. • Hands-on exposure to performance marketing, GTM launches, and lifecycle market ing. • Analytical mindset with comfort in working with dashboards, insights, and financials. • Ability to work cross-functionally with R&D, supply chain, growth, and creative teams. • MBA from Tier-1 / Tier-2 institute preferred. Why Join Us? • Opportunity to build new categories from scratch at one of India’s fastest-growing Ayurvedic D2C brands. • Work directly with cross-functional leaders including Growth, Brand, R&D, and Founders. • Autonomy, ownership, and room to experiment in a high-growth environment. • Purpose-driven work – build products that improve consumer health and wellness.