Brand Solutions Specialist

Job description

**About the job** **Job Title:** Brand Solutions Specialist **Location:** Mumbai **Work Mode:** Work from Office **VERTICAL:** Instant Bollywood **About Times Internet** At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions. Our portfolio features market-leading and iconic brands such as Instant Bollywood, TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Tech gig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations. **About the Business Unit** **Instant Bollywood** is a premier digital platform at the forefront of India's entertainment landscape. Renowned for its dynamic storytelling and real-time coverage, the brand brings audiences the latest in Bollywood, celebrity culture, fashion, lifestyle, and entertainment. With a powerful digital presence and a highly engaged community, Instant Bollywood has established itself as a trusted destination for compelling content that informs, entertains, and sparks conversations across 40.3 millions of viewers. **About the Role** We are looking for an individual who can support, and drive brand solutions as well as integrations for Instant Bollywood, working closely with Content and Sales teams. The role will focus on developing effective monetization solutions, enabling brand partnerships, and ensuring seamless integration execution aligned with creative and platform standards. **Brand Solutions Strategy & Execution** - Contribute to the development of brand solutions strategy that aligns to revenue and business priorities. - Conceptualize and execute brand integration ideas including sponsorships, in-content integrations, and branded segments. - Work with Sales teams to support monetization opportunities across properties. - Identify opportunities for integrations across different stages of content lifecycle (development, launch, ongoing seasons). **Sales Enablement & Partnership Support** - Act as a key point of contact from the Content team for Sales, providing inputs on integration feasibility and execution. - Translate sales briefs into relevant and compelling content-led solutions. - Support pitches and client conversations through presentations and solution articulation. **Content Integration & Execution Oversight** - Collaborate with Content, Programming, and Production teams to implement brand integrations effectively. - Ensure integrations are seamless, aligned to content tonality, and enhance viewer experience. - Manage execution across multiple campaigns, tracking delivery and resolving day-to-day challenges. **Stakeholder Management & Coordination** - Work closely with cross-functional teams including Sales, Content, Production, Legal, and external partners. - Ensure alignment on timelines, deliverables, and approvals for integrations. - Support resolution of operational or execution-related challenges. **Tracking & Reporting** - Track integration commitments, campaign delivery, and performance metrics. - Support post-campaign analysis and reporting to derive actionable insights. - Contribute to building best practices for brand solutions and integrations. **Capabilities Required** - Understanding of brand solutions, integrated marketing, and content monetization. - Strong execution capability with attention to detail and timelines. - Ability to collaborate across stakeholders and manage multiple priorities. - Commercial awareness with sensitivity to content and audience experience. - Solution-oriented mindset with ability to work in a dynamic environment. **Experience & Profile** - 7–10 years of experience in Brand Solutions, Content Partnerships, Integrated Marketing, or Media Sales support roles. - Exposure to Digital content ecosystems. - Experience working with cross-functional teams across Sales, Content, and Production. - Prior experience in handling brand integrations or campaign execution will be an advantage.