Category Manager
MakeMyTrip · Bengaluru, Karnataka, India
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MakeMyTrip · Bengaluru, Karnataka, India
• Drive Category Creation / Growth related initiatives ○ Identify growth opportunities and drive initiatives ■ Offline to Online Bus Customer movement ■ Cross Selling Bus from other LOBs ■ Leisure/Pilgrim/Other Category Creation initiatives ○ Run analytics on Customer cohorts , Shopper/ Conversion related bottlenecks and come up with recommendation to accelerate growth ○ Create visibility of target vs actuals and identify areas of course correction across different dimensions(Region, Channel,Customer Cohorts etc) ○ Drive Sales Promotion charter to influence customer retention ○ Drive projects in collaboration Product, Data Science, Performance Marketing Team.