Commercial Excellence (Business Analyst) - Healthcare

Job description

Sales Operation • Coordinate with Relevant stakeholders seamless functioning of Digital Platforms such as salesforce, Power BI dashboards . Plan and organize weekly reviews with the units to drive targeted IP volumes and Revenues to build and strong performance culture. • Track and monitor the monthly IPs, Revenues, productivity and specialty mix of units and analyse the operational gaps and drive assigned projects • Coordinate with units in timely submission of units IPs and measure progress against the revenue targets • Organise collection of market intelligence through systematic collection and analysis of data, statistics and information from the field and use the same to recommend and/or redesign sales strategy to meet competition. • Conduct sales analytics to identify areas / stakeholders to be focused upon for driving business growth • Keep himself updated on the competitors activities through personal visits to medical practitioners & Units, collection and analysis of data, statistics and information and present report on weekly basis. • Make personal visits to key customers build up effective relationships and assess the effectiveness of promotional strategy / promotional campaigns. Make suitable recommendations to leadership as deemed fit. • Review and assess the effectiveness of sales campaigns and programmes; take corrective action and recommend improvement in sales planning, sales methods, market coverage and sales administration. • Build tools to unit wise sales data for / District & Region wise • Support in driving the institutional sales of AHLL by developing and managing relationship with Key Account. Analytical • Generate and analyse weekly reports of salesforce and prepare the dashboards to be shared with sales and marketing teams. • Improve Sales effectiveness by generating weekly reports on call Avg, coverage, and Unit wise from Salesforce reports • Develop Forecasting tools based on the data availability to drive business predictability • Drive Omni Channel Analytics to support marketing to provide insights, customer experience, build marketing communication. • Analyse secondary market data to derive customized reports to address the specific market needs Technology