Content Writer

Job description

Senior Content Writer Role Overview We are looking for a Senior Content Writer to join our Communications team and drive end-to-end lifecycle communications for Lending/Cross-Sell products. The role involves working closely with Product, Design, Research, and other cross-functional teams to create, execute, and optimize customer communication campaigns that drive engagement and conversions. Responsibilities • Develop communication strategies & monthly communication calendars for assigned products. • Create customer-facing content across channels such as WhatsApp, Push Notifications, SMS, Email & RCS. • Plan & execute communication experiments around content, channels, frequency, & audience segments. • Collaborate with Product teams to understand offerings and identify user segments for targeted campaigns. • Work closely with Design teams to conceptualize & develop campaign creatives. • Monitor campaign performance, analyze results, & share key insights with stakeholders. • Continuously optimize campaigns to improve conversions & reduce campaign costs. Requirements • 4+ years of experience in content, communications, CRM, or lifecycle marketing roles. • Strong writing and communication skills. • Familiarity with A/B testing and experimentation. • Working knowledge of automation platforms & user flows. Eg: Clevertap, Moengage, etc. • Customer-first mindset. • Analytical skills and comfortable working with campaign performance data. • Collaborative and growth mindset. • Fintech experience is a plus but not mandatory.