Deputy General Manager – Digital, Sales DMS

Job description

Key Deliverables in this role? Financial Outcomes • Drive measurable business value through digital platforms impacting distributor productivity, sales force effectiveness, customer coverage, and order execution. • Collaborate with senior leadership, business stakeholders, and technical teams to understand business requirements and translate them into solutions in keeping with the application strategy. • Optimize platform investments through enhanced adoption, license governance, platform rationalization, and operational efficiencies. • Deliver strategic transformation programs within committed timelines, scope, and budget. • Ensure realization of benefits from GTM transformation, automation initiatives, and digital modernization programs. Customer Service • Ensure high availability, performance, scalability, and stability of customer-facing and sales-facing digital platforms. • Serve as a subject matter expert in defining business process, providing guidance and recommendations to technical teams and stakeholders. • Improve distributor, retailer, and field sales experience through continuous product enhancements and process simplification. • Enable business adoption through structured communication, training, change management, and release readiness activities. Internal Processes • Lead the design and implementation of Salesforce solutions and ensure it connects various downstream and upstream applications, systems, and data sources, ensuring seamless data flow and real-time communication. • Own product roadmap, strategy and delivery for DMS, SFA, Salesforce-enabled business solutions and Distributor Lifecycle Management Platforms • Prioritize product enhancements and business requirements based on strategic objectives, business value, and operational impact. Governance & Operational Excellence • Establish strong product governance, service governance, and vendor frameworks governance. • Monitor platform health, storage utilization, license optimization, and architectural sustainability. • Ensure compliance with DevSecOps practices, release controls, security standards, and audit requirements. Stakeholder Management • Partner with Sales, Finance, Supply Chain, Field Operations, Commercial Excellence, and Leadership Teams to align digital investments with business priorities • Present executive updates, risks, decisions, and transformation progress to CIO, CDO, and senior leadership forums. Innovation and Learning • Promote self-service, process automation, and scalable digital operating models. • Foster a culture of innovation, accountability, continuous improvement, and customer-centric product development. • Regularly assess the effectiveness of existing designs, identifying areas for improvement and implementing changes to optimize performance and efficiency. • Lead a team of developers, providing guidance, mentorship, and fostering a collaborative and innovative work environment. Critical success factors for the Role? • Bachelor's or Master's degree in Computer Science, Information Technology, or a related field. Advanced degrees or relevant certifications are a plus. • Total experience of 10-15 years of Digital Transformation, Enterprise Applications, and Product Management • Salesforce certifications (Salesforce Administrator) – Good to have. • Proven experience managing large-scale FMCG sales and distribution platforms. • Strong background in the delivery of large web-based systems, or complete software product lifecycle exposure • FMCG/CPG/Retail/Telecom experience will be preferred. • Must have excellent communication skills to work across multiple hierarchy levels within the organization. • Strong understanding of project management nuances. • Strong track record of delivering business transformation initiatives involving Sales, Distribution, Finance, and Supply Chain domains. • Experience managing cross-functional stakeholders, external partners, and enterprise vendors. • Mandatory Language Requirements (spoken), if any: English Desirable success factors for the Role? • Certifications in Product Management, Agile, Scrum, Salesforce, or Project Management. • Experience in large-scale GTM Digital transformation programs. • Understanding of the Salesforce product suite, including Sales, Service, Community, and Community Clouds • Strong business acumen in FMCG sales, distribution, trade promotions, and commercial operations. • Ability to drive enterprise-wide adoption of transformation initiatives while maintaining operational stability. • Understanding of product and business process understanding and ability to design scalable performance-driven solutions. • Knowledge of data integration tools and experience integrating Salesforce with different business systems (ETL, marketing automation, reporting, etc.)