Senior Manager – Brand PR

Job description

Key Deliverables in this role: Financial Outcomes  Drive strong brand salience, reputation, and positive media visibility across portfolio brands  Deliver high-quality, consistent earned media outcomes aligned with marketing priorities  Enable end-to-end influencer and celebrity management, improving effectiveness and cost efficiency  Strengthen brand equity metrics through structured PR measurement and impact linkage  Ensure rapid and effective crisis mitigation, safeguarding brand trust and reputation Customer Service  Partner with Marketing, Corporate Communications, and Leadership teams to deliver aligned narratives  Build and manage strong relationships with media, influencers, celebrities, and PR ecosystem partners  Support leadership visibility and thought leadership agendas  Ensure seamless alignment between brand communication and corporate reputation priorities  Manage complex stakeholder ecosystems across internal and external interfaces. Internal Processes  Lead integrated PR strategy and execution across brands, including campaigns, launches, and always-on storytelling  Oversee and drive performance of external agencies and partners  Establish robust crisis management frameworks, including emerging risks in the digital and social landscape  Drive PR measurement systems to track effectiveness and link to brand metrics  Ensure financial and operational governance across PR, influencer, and celebrity spends  Enable strong integration of PR with digital and corporate communication strategies Innovation and Learning  Develop understanding of business, category dynamics, and evolving media landscape  Stay ahead of emerging trends such as digital-first narratives and reputation risks  Strengthen cross-functional collaboration, particularly with corporate communication teams Critical success factors (Key requirement) for the Role?  MBA in Communication/media, PR or related course with 8+ years of Brand PR experience  Attention to detail and execution excellence.  Good communication skills and stakeholder management capabilities  Mandatory Language Requirements (spoken) : English (Expert) Desirable success factors for the Role?  Good experience within the consumer goods industry, marketing (brand/category/Innovation) domain knowledge and an understanding of its challenges and opportunities