Deputy Manager - Ecommerce

Job description

**Role & responsibilities** - **AOP Excellence:** Own and deliver the Annual Operating Plan (AOP) with full accountability for Top-line (Revenue) and Bottom-line (EBITDA/Contribution Margin). - **Budgetary Control:** Manage multi-crore monthly budgets across performance marketing, and platform promotions - **Portfolio Strategy:** Define the channel-specific product mix. Decide which products lead on marketplaces - **Performance Marketing Strategy:** Oversee the PPC/AMS strategy. Move beyond execution to "Portfolio ROAS" management, balancing brand-building spends with high-intent conversion ads. - **Product Innovation:** Identify "White Spaces" by analyzing search trends and competitor gaps. Provide data-backed inputs to the R&D/NPD teams for new launches - **Inventory Governance:** Work with the Supply Chain and Demand Planning teams to ensure 98%+ fill rates. Prevent OOS (Out of Stock) - **Regional Disposition:** Lead the strategy for Pan-India inventory placement (FBA/FBF/Regional Centers) to ensure "Next Day Delivery" - **Account management:** Liaising with marketplace managers of Amazon, Flipkart for solving account issues, building relationships, aligning internal teams for success - **Operations and channel hygiene:** Manage and oversee day-to-day operations of the E-commerce platform (viz. Amazon) Cover all activities including listing, forecasting, marketing, supply chain, payments reconciliation - **Listing Hygiene:** Audits on listing - competition, own products, keywords, providing deep insights and inputs on observations, driving interventions to completion to achieve goal - **Dashboarding:** Shift from manual reporting to automated, real-time BI. Monitor health metrics: CAC, LTV, Retention Rate, AOV, and Contribution Margin 1 & 2. - **Competitor Intelligence:** Proactively track competitor pricing and share-of-voice (SOV) to drive tactical interventions. **Preferred candidate profile** - **Experience:** 4- 7 years in eCommerce, preferably within Beauty/Personal Care (BPC) or FMCG. - **Platform Expertise:** Deep knowledge of the Amazon - **Financial Acumen:** Must understand the "Unit Economics" of eCommerce shipping costs, payment gateway fees, marketplace commissions, and return rates (RTO).