Media Executive

Job description

Primary Job Function: Drive the media strategy & execution for one of Marico’s digital first Brands to ensure relevant Brand reach Key Deliverables of the Role: • Responsible for strategizing & end-to-end execution of the Brand’s Digital Campaigns across Meta, Google and other social platforms. • Liaison with Brand Managers, Content teams and Online Sales teams to understand the media requirements, independently setup, monitor & vigorously optimise all digital campaigns • Develop actionable insights using all media data, enable Social Listening and insighting for the relevant teams to action on • Drive metrices across the full funnel for the Brand, plan for relevant interventions – both tactical & strategic – basis Business/Brand requirements Expected Knowledge, Skills & Competencies: • Should have had hands-on experience in setting up & running campaigns independently, in the absence of an Agency ecosystem – especially across Meta & Google ecosystems. SEO and AEO experience would be an added advantage. • Ability to define, plan, execute &monitor success metrices basis Campaign briefs/requirements from Brand/Business and plan for campaigns accordingly. • Should be able to distil insights out of Campaign performance & adjust campaigns accordingly. • Should know basics of A/B testing to make necessary campaign re-alignments. • Having a D2C Website Marketing experience is an added advantage. • Knows fundamentals of Microsoft Office tools, experience of making Dashboards on MS Excel would be an added advantage. • Strong team player, with a knack for working in a fast-paced environment. • Manages & implements projects & processes with excellence. • Willing to go above & beyond in staying updated with latest trends – both Social & Technological. • Experience in managing Food brands would be an added advantage