Brand Manager - Skin
Marico · Mumbai, Maharashtra, India
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Marico · Mumbai, Maharashtra, India
Role: Brand Manager Location: Mumbai JOB RESPONSIBILITIES • Support evaluation of brand positioning, consumer insights, and market dynamics to inform marketing decisions. • Contribute to defining performance benchmarks, pricing inputs, and sales planning assumptions. • Ensure brand coherence across campaigns, digital platforms, and consumer touchpoints. • Monitor and analyze campaign effectiveness; track ROI and key business KPIs across channels. • Assess competitive landscape and marketplace trends to identify growth opportunities and risks. • Drive execution of marketing initiatives in collaboration with cross-functional teams. • Contribute to new product initiatives and portfolio growth strategies. • Partner with internal and external stakeholders to deliver business objectives. JOB REQUIREMENTS • MBA in Marketing/Management or related field. • 3-5 years post-MBA experience in brand marketing, FMCG, beauty, or D2C environments. • Strong commercial acumen with ability to interpret performance metrics. • Ability to combine strategic thinking with disciplined execution. • Demonstrated experience managing stakeholders and driving outcomes. • Exposure to digital and performance-led marketing ecosystems. DESIRED PROFILE • Strong communication and presentation skills. • Analytical, insight-driven thinker with creative judgment. • Proactive decision-maker with high ownership mindset. • Structured and comfortable operating in dynamic environments. • Bias for action with attention to detail.