Deputy Manager

Job description

Role & responsibilities • Develop and implement marketing automation solutions- Includes building email campaigns, creating customer journeys, and automating marketing workflows. • Customizing and configuring various Marketing Cloud components like Email Studio, Journey Builder, and Automation Studio. • Data Management and SQL Queries - Developing and optimizing SQL queries for segmentation, data extraction, and reporting. • Experience in managing Email Marketing automation and demand generation of overall Email channel is a must • The ideal candidate should be adept with automated marketing tools like Salesforce, Clever Tap, & Net core • Responsible for executing targeted email campaigns using marketing tool (SFMC) • SMS campaigns using marketing tool (SFMC) • Responsible for executing targeted WhatsApp campaigns using marketing tool (SFMC) • Responsible for executing targeted Push Notification campaigns using marketing tool (SFMC) • Prepare & monitor digital marketing reports on weekly & monthly basis. • Ensuring design and layouts of emails are optimized, user and mobile-friendly • Proofreading key messaging in and out of email templates • Basic level of knowledge in data query will be required. • Aiding additional digital marketing efforts. • Experience and knowledge of SEO/SEM, Google Analytics, SFMC Journey Builder, and Interaction Studio would be preferred