Digital Marketing Manager (Performance Marketing)

Job description

**Key Responsibilities** - Campaign Optimization: Optimize campaigns based on data analysis and insights. Make recommendations for adjustments to targeting, messaging, ad formats, and budget allocation to improve ROI - Data Analysis: Analyze performance of digital marketing campaigns across platforms such as CRM website, social media, search engines, display advertising, email marketing - Reports : Publish Monthly and quarterly digital performance reports for all malls and corporate, Adhoc reports and publishing as and when required - Co-ordinate with mall teams and digital marketing agency teams for any data or inputs required - Manage website development by coordinating with developers, designers, and relevant stakeholders - Competitor mapping on their digital performance **Skills Required** - Experience with AI marketing tools - Strong analytical and reporting skills - Knowledge of Paid Media, SEO, and Google Analytics - Proficiency in Excel, PowerPoint, and Looker Studio - Good communication and stakeholder management skills - Ability to interpret data and provide actionable insights - Experience with CRM platforms, customer data management