Digital Marketing Manager (Performance Marketing)

Job description

Key Responsibilities • Campaign Optimization: Optimize campaigns based on data analysis and insights. Make recommendations for adjustments to targeting, messaging, ad formats, and budget allocation to improve ROI • Data Analysis: Analyze performance of digital marketing campaigns across platforms such as CRM website, social media, search engines, display advertising, email marketing • Reports : Publish Monthly and quarterly digital performance reports for all malls and corporate, Adhoc reports and publishing as and when required • Co-ordinate with mall teams and digital marketing agency teams for any data or inputs required • Manage website development by coordinating with developers, designers, and relevant stakeholders • Competitor mapping on their digital performance Skills Required • Experience with AI marketing tools • Strong analytical and reporting skills • Knowledge of Paid Media, SEO, and Google Analytics • Proficiency in Excel, PowerPoint, and Looker Studio • Good communication and stakeholder management skills • Ability to interpret data and provide actionable insights • Experience with CRM platforms, customer data management