Director Demand Generation

Job description

About the Role We are looking for a Demand System / Lead Gen Leader who can own performance marketing for BITS as a single, accountable system - not a set of disconnected campaigns. You will run inbound and outbound demand gen as one integrated engine, build the bridge between digital intent and offline, field-led conversion, and give the executive team a clear, trustworthy view of what marketing spend is actually producing. This role owns the full stack - strategy, execution, martech, and attribution - across multiple product and solution lines. You are as comfortable configuring lead scoring and routing logic in the CRM as you are presenting a pipeline dashboard to leadership. Key Responsibilities • Own the entire performance marketing charter for BITS, by product & solution lines • Lead the demand gen system - Inbound & Outbound - as one integrated engine, not two disconnected motions • Build the Online-to-Offline (O2O) demand capture system, bridging digital intent signals into field/sales-led offline conversion • Build exec visibility into marketing performance - dashboards tying spend to pipeline and revenue • Own marketing ops and martech - CRM-MAP integration, lead scoring, and routing logic • Run demand generation across multiple product or solution lines under one coherent system. Required Skills & Experience • Has run inbound and outbound demand gen as one integrated system, not two disconnected motions - SDR-fed outbound sequencing & inbound • Has owned full-funnel performance marketing with budget and ROI accountability - not just paid media execution • Built an Online-to-Offline (O2O) demand capture system - bridging digital intent signals into field/sales-led offline conversion, relevant where the final decision happens outside the funnel • Marketing analytics and attribution fluency - has built exec-facing dashboards tying spend to pipeline and revenue, not just MQL volume • Marketing ops / martech ownership - CRM-MAP integration, lead scoring, and routing logic, hands-on rather than delegated • Has run demand generation across multiple product or solution lines under one system, not a single-product growth mandate • 13+ years of experience in B2B/enterprise performance marketing and demand generation. Preferred Experience Experience with tools and disciplines such as: • Marketing automation platforms - Marketo, HubSpot, Eloqua or equivalent • CRM and pipeline systems - Salesforce or equivalent, with lead scoring and routing configuration • ABM and intent platforms - 6sense, Demandbase or equivalent • Attribution and analytics - GA4, Bizible, Dreamdata, Looker Studio or Tableau • SDR/outbound sequencing tools - Outreach, Salesloft or equivalent • Experience building or scaling an O2O motion in a B2B enterprise sales context