Director - Demand (MynAds)

Job description

**About The Company** **Who are we?** Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary. We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit. Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in. We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us. From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us. Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities. Who Are We? Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary. We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit. Here, we create **MAGIC** by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in. We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us. From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us. Working at Myntra is challenging but fun – we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities. **About The Team** **Myntra Ads** is the growth engine powering our brand and seller ecosystem. We enable ad-led growth by deeply understanding partner objectives and crafting tailored advertising solutions that drive performance. Our team plays a pivotal role in scaling brand success on the platform while directly contributing to Myntra’s bottom-line and profitability. As we expand, unlocking the potential of our **Third-Party (3P) marketplace seller ecosystem** is a core strategic priority. Role Overview We are looking for a dynamic, strategic, and high-ownership leader to drive **Ads Demand** and growth for Myntra Ads. This role operates at the intersection of AdTech, e-commerce, and growth strategy. As the **Director – Demand** , you will not only lead media planning and monetization for our premium brand portfolio but will also **steer the 3P Charter** . You will be responsible for democratizing advertising across our marketplace, scaling self-serve ad adoption among third-party sellers, and building sustainable, high-growth revenue streams. This is an ideal role for someone who thrives in a fast-paced, data-led environment and is passionate about building businesses from the ground up. Key Responsibilities - Media Planning & Business Growth (1P & Enterprise) - Lead the Ads charter for a comprehensive category portfolio spanning multiple brand need states, varied inventory, and a diverse brand ecosystem. - Create and implement a robust Ads media planning and delivery framework to maximize brand visibility and ROI. - Establish rigorous processes and performance metrics to continuously optimize and scale the business. - 3P Charter & Marketplace Scaling (New) - Own the end-to-end strategy, adoption, and revenue targets for the 3P (Third-Party) seller ads portfolio. - Democratize AdTech adoption by driving the penetration of self-serve ad platforms among long-tail and marketplace sellers. - Partner closely with Product, Tech, and Analytics teams to build, refine, and scale automated marketing tools, bidding features, and self-serve dashboards tailored for 3P sellers. - Design data-driven onboarding, education, and lifecycle management playbooks to maximize 3P seller retention and ad spend efficiency. - Profitability & Thought Leadership - Devise a long-term ads strategy for the Business Unit (BU) in alignment with evolving market trends, tech advancements, and the competitive landscape. - Ensure Contribution Margin (CM) delivery for the ads business in strict alignment with annual financial targets. - Act as an industry thought leader, identifying gaps in the market to position Myntra Ads as the premier retail media platform in India. - Ads Strategy & Execution - Design and implement holistic growth strategies aligned with Myntra's annual business goals. - Identify, experiment with, and scale new ad revenue streams across both managed brands and the marketplace ecosystem. - Stakeholder Management & Collaboration - Communicate strategies, performance metrics, and insights to senior leadership and key stakeholders with clarity and impact. - Work cross-functionally with Category Management, Marketplace Operations, and Revenue teams to align ads strategies with overall marketplace growth. - Leadership & Team Building - Build, lead, and inspire a high-performing team of growth managers and account specialists. - Foster a culture of experimentation, strong data ownership, and continuous learning. 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