Director - Demand

Job description

**About the Team** Myntra Ads is the growth engine powering our brand and seller ecosystem. We enable ads-led growth by deeply understanding partner objectives and crafting tailored advertising solutions that drive performance. Our team plays a pivotal role in scaling brand success on the platform while directly contributing to Myntra's bottom-line and profitability. **Role Overview** We are looking for a dynamic and strategic leader to drive Ads Demand and growth for Myntra Ads, spanning both endemic (brand/seller) advertising and the emerging 3P / non-endemic ads business. This role is at the intersection of AdTech, e-commerce, and growth strategy—ideal for someone who thrives in a fast-paced, data-led environment and is passionate about building high-impact, diversified revenue streams. **Key Responsibilities** *Media Planning & Business Growth* - Lead Ads charter for category portfolio spanning multiple brand need states & a varied inventory and brand ecosystem - Build and scale the 3P / non-endemic ads charter, unlocking demand from advertisers outside Myntra's core seller/brand ecosystem (e.g., BFSI, FMCG, auto, travel, telecom,etc) - Create a comprehensive Ads media planning and delivery framework - Put in processes & metrics to optimise and scale business *Profitability & Thought Leadership* - Devise a long term ads strategy for the BU in line with evolving market, industry trends and competitive landscape, including the diversification of revenue through endemic and non-endemic demand - Ensuring CM delivery for the business in line with the targets for the year *Ads Strategy & Execution* - Design and implement growth strategies aligned with annual business goals - Identify new revenue streams and scale existing ones - Develop the go-to-market strategy for non-endemic ads, including monetization models, inventory and placement strategy, and pricing - Establish demand partnerships and agency/advertiser relationships to grow the non-endemic pipeline *Leadership & Team Building* - Build, lead, and inspire a high-performing team - Foster a culture of experimentation, ownership, and continuous learning *Stakeholder Management* - Communicate strategies, performance metrics, and insights to senior leadership and key stakeholders with clarity and impact **What We're Looking For** - 10+ years of experience in Ads or category management, preferably in tech, digital media, or e-comm - Master's degree from Tier-1 college in business, marketing, economics, or related field - Experience building or scaling non-endemic / 3P ad demand, or broader media monetization beyond core marketplace advertising (preferred) - Familiarity with brand advertising sales, agency ecosystems, and display/programmatic monetization is a plus - Strong analytical mindset with a knack for turning insights into action - Proven leadership skills and experience building high-performance teams - Strong communication and stakeholder management capabilities - Prior exposure to Beauty & Personal Care category is preferred **Why Join Us?** At Myntra Ads, you'll work on exciting challenges at scale, innovate in a rapidly evolving space, and create meaningful impact for some of the most loved brands in the country. If you're passionate about shaping the future of commerce and advertising, we'd love to hear from you.