Growth Manager

Job description

**About the Company:** Minimalist (https://www.beminimalist.co) is a science-backed Indian skincare brand built on the core values of efficacy, transparency, and comprehensiveness. Known for its ingredient-first approach, the brand formulates high-performance skincare products using proven actives and clean formulations. The company believes in creating high-quality products using best-in-class ingredients at its own manufacturing facility. Minimalist empowers consumers with knowledge—clearly stating what goes into each product and why—so they can make informed choices. With a commitment to 'Hide Nothing,' the brand champions authenticity and honesty in skincare, creating solutions that work, without the fluff. With a robust portfolio of 60+ SKUs spanning Skincare, Haircare, and Bodycare, the brand is rapidly expanding its footprint. Focused on enhancing product availability, it is strategically deepening its penetration while strengthening both Modern Trade (MT) and General Trade (GT) channels in India. The brand’s global presence now extends across 15+ countries. **Role** : Growth Manager/Sr. Manager **Location** : Jaipur, Onsite **Key Responsibilities:** - Growth Strategy Development: Define and implement the growth strategy for customer acquisition, activation, retention, and monetization, aligning with the company's overall business objectives. - Data-Driven Analysis: Use data and analytics to identify growth opportunities, customer behavior trends, and key performance indicators (KPIs) to drive decision-making. - Marketing Campaigns: Develop and execute marketing campaigns to drive traffic, increase conversions, and enhance brand visibility. - A/B Testing & Experimentation: Lead A/B testing initiatives and experiments to optimize conversion rates, user experience, and campaign performance. - Partnerships & Collaboration: Establish strategic partnerships and collaborate with internal teams to leverage opportunities for growth. - Budget Management: Manage the growth budget effectively, ensuring a high return on investment (ROI) for all growth initiatives. - Performance Tracking: Monitor, analyze, and report on growth performance and provide actionable insights for continuous improvement. **Requirements** - Experience: 3-5 years of experience in growth marketing, or a similar role in Beauty and Personal Care, or D2C/ e-commerce environment. - Education: B.tech/Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree is a plus. - Analytical Skills: Strong analytical skills with a data-driven mindset and the ability to interpret complex data and analytics. - Technical Knowledge: Proficiency in growth marketing tools (e.g., Google Analytics, Mixpanel, HubSpot, SEMrush), A/B testing platforms, and data visualization tools. - Project Management: Excellent project management skills with the ability to manage multiple initiatives simultaneously. - Leadership: Proven experience in leading and mentoring teams, with strong interpersonal skills and a collaborative approach.