Modern Trade Executive

Job description

**Job Description** – Modern Trade Executive **Location:** Mumbai **Experience:** 3–5 Years **About the Role** We are looking for a proactive and analytical **Modern Trade Executive** to manage and grow relationships with key modern trade accounts. The ideal candidate will have experience in FMCG/D2C brands, strong account management capabilities, excellent negotiation skills, and a data-driven approach to driving business growth. This role requires someone who is process-oriented, commercially sound, and capable of collaborating with cross-functional teams to achieve sales objectives. **Key Responsibilities** - Manage end-to-end relationships with key Modern Trade accounts to drive sales, visibility, and business growth. - Build and maintain strong relationships with buyers and category managers across modern trade partners. - Develop joint business plans (JBPs) with key accounts and ensure timely execution of agreed initiatives. - Monitor sales performance, secondary sales, stock availability, and forecast demand to achieve business targets. - Analyze sales data, market trends, account performance, and shopper insights to identify growth opportunities. - Track KPIs including sell-in, sell-out, inventory, promotions, and return on investment (ROI) of trade activities. - Plan and execute promotional activities, product launches, visibility campaigns, and merchandising initiatives in coordination with internal teams. - Negotiate commercial terms, promotional calendars, listing opportunities, and trade investments with key accounts. - Coordinate closely with Supply Chain, Finance, Marketing, and Demand Planning teams to ensure seamless execution and account servicing. - Ensure timely resolution of customer issues related to orders, replenishment, claims, deductions, and payments. - Maintain accurate sales forecasts, account plans, and business reports while ensuring adherence to internal processes and compliance. - Identify opportunities for range expansion, distribution improvement, and revenue growth across existing accounts. **Required Skills & Competencies** - Strong **Key Account Management** and relationship-building skills. - Excellent negotiation and influencing abilities. - Strong analytical mindset with the ability to interpret sales data and generate actionable insights. - Proficiency in Microsoft Excel (Pivot Tables, VLOOKUP/XLOOKUP, Power Query preferred) and PowerPoint. - Experience working with sales dashboards and business reporting tools. - Strong process orientation with attention to detail. - Excellent communication and stakeholder management skills. - Ability to manage multiple accounts and priorities in a fast-paced environment. - Commercial acumen with a solution-oriented approach. **Preferred Qualifications** - MBA in Marketing, Sales, or Business Management (Preferred). - 3–5 years of experience in Modern Trade/Key Account Management. - Experience in FMCG, Personal Care, Beauty, Consumer Goods, or D2C brands. - Hands-on experience managing large modern trade retailers such as DMart, Reliance Retail, HyperCity, Spencer's, Star Bazaar, Nature's Basket, or Health & Glow. - Experience in business planning, promotional planning, trade marketing execution, and sales forecasting. **What We're Looking For** - Customer-centric and relationship-driven professional. - Data-driven decision maker with strong business acumen. - Self-starter who takes ownership and delivers results. - Strong collaborator who can work effectively across Sales, Marketing, Supply Chain, and Finance. - Highly organized with a process-oriented mindset and execution excellence.