Modern Trade Executive

Job description

Job Description – Modern Trade Executive Location: Mumbai Experience: 3–5 Years About the Role We are looking for a proactive and analytical Modern Trade Executive to manage and grow relationships with key modern trade accounts. The ideal candidate will have experience in FMCG/D2C brands, strong account management capabilities, excellent negotiation skills, and a data-driven approach to driving business growth. This role requires someone who is process-oriented, commercially sound, and capable of collaborating with cross-functional teams to achieve sales objectives. Key Responsibilities • Manage end-to-end relationships with key Modern Trade accounts to drive sales, visibility, and business growth. • Build and maintain strong relationships with buyers and category managers across modern trade partners. • Develop joint business plans (JBPs) with key accounts and ensure timely execution of agreed initiatives. • Monitor sales performance, secondary sales, stock availability, and forecast demand to achieve business targets. • Analyze sales data, market trends, account performance, and shopper insights to identify growth opportunities. • Track KPIs including sell-in, sell-out, inventory, promotions, and return on investment (ROI) of trade activities. • Plan and execute promotional activities, product launches, visibility campaigns, and merchandising initiatives in coordination with internal teams. • Negotiate commercial terms, promotional calendars, listing opportunities, and trade investments with key accounts. • Coordinate closely with Supply Chain, Finance, Marketing, and Demand Planning teams to ensure seamless execution and account servicing. • Ensure timely resolution of customer issues related to orders, replenishment, claims, deductions, and payments. • Maintain accurate sales forecasts, account plans, and business reports while ensuring adherence to internal processes and compliance. • Identify opportunities for range expansion, distribution improvement, and revenue growth across existing accounts. Required Skills & Competencies • Strong Key Account Management and relationship-building skills. • Excellent negotiation and influencing abilities. • Strong analytical mindset with the ability to interpret sales data and generate actionable insights. • Proficiency in Microsoft Excel (Pivot Tables, VLOOKUP/XLOOKUP, Power Query preferred) and PowerPoint. • Experience working with sales dashboards and business reporting tools. • Strong process orientation with attention to detail. • Excellent communication and stakeholder management skills. • Ability to manage multiple accounts and priorities in a fast-paced environment. • Commercial acumen with a solution-oriented approach. Preferred Qualifications • MBA in Marketing, Sales, or Business Management (Preferred). • 3–5 years of experience in Modern Trade/Key Account Management. • Experience in FMCG, Personal Care, Beauty, Consumer Goods, or D2C brands. • Hands-on experience managing large modern trade retailers such as DMart, Reliance Retail, HyperCity, Spencer's, Star Bazaar, Nature's Basket, or Health & Glow. • Experience in business planning, promotional planning, trade marketing execution, and sales forecasting. What We're Looking For • Customer-centric and relationship-driven professional. • Data-driven decision maker with strong business acumen. • Self-starter who takes ownership and delivers results. • Strong collaborator who can work effectively across Sales, Marketing, Supply Chain, and Finance. • Highly organized with a process-oriented mindset and execution excellence.