Growth Marketing Manager

Job description

We are looking for an energetic, adaptable and self-sufficient campaigns and content marketing specialist with passion, enthusiasm and focus to join our Healthcare & Life Sciences marketing team. Your key responsibility will be owning the content strategy and planning, executing, and optimizing multi-channel marketing campaigns and Account-Based Marketing (ABM). This role requires a strategic thinker with a data-driven approach to drive engagement, generate leads, and contribute to the overall growth of the business Quantiphi is an award-winning AI-first digital engineering company driven by the desire to reimagine and realize transformational opportunities at the heart of the business. Since its inception in 2013, Quantiphi has solved the toughest and most complex business problems by combining deep industry experience, disciplined cloud, and data-engineering practices, and cutting-edge artificial intelligence research to achieve accelerated and quantifiable business results. Learn more at www.quantiphi.com. **Job Responsibilities** **1. Strategic Campaign Ownership** - **End-to-End Execution:** Lead the North American marketing strategy for the HCLS vertical. You won't just plan; you’ll execute, measure, and optimize. - **The "QAMP-X" & ABM Engine:** Drive our Account-Based Marketing (ABM) targeting high-value HCLS accounts with surgical precision. - **RFP Acceleration:** Partner with the sales and solutions teams to create hyper-targeted "win-room" content and campaigns that accelerates the RFP process and tilts the scales in our favor. **2. Content Architecture & Narrative Design** - **Messaging:** Own the messaging architecture and positioning for the HCLS business unit - **The Voice of Authority:** Develop high-impact content including whitepapers, case studies, blogs, and solution briefs. You must be able to switch between the "Technical Architect" (speaking to CTOs) and the "Business Visionary" (speaking to CEOs). - **Vertical Subject Matter Expertise:** Translate complex Cloud, AI, and Data-led transformations into compelling HCLS-specific narratives (e.g., Clinical Trial Optimization, MedTech IoT, Real-World Evidence). **3. Cross-Functional Synergy** - **BU Alignment:** Act as the primary marketing consultant to the HCLS Business Unit Head, ensuring marketing goals are perfectly synced with revenue targets. - **Solutioning Bridge:** Collaborate with Engineering and Delivery teams to "productize" technical successes into marketable stories. **The Must-Have Skill Set** - **Tech-Fluency:** You have a deep-seated passion for the IT Services landscape. Terms like "GenAI," "Data Lakes," and "Cloud Infrastructure" aren't buzzwords to you—they are tools you understand at a fundamental level. - **HCLS Subject Matter Expertise:** You know the difference between a Payer and a Provider and understand the regulatory nuances of the North American HCLS market. - **Mastery of Communication:** Exceptional written and verbal English is non-negotiable. You are a storyteller who can simplify the complex without losing its value. **Qualifications & Experience** - **Experience:** 8+ years in B2B Marketing, Campaigns, Solution Marketing, or Vertical Marketing within the IT/Tech industry (specifically HCLS is a plus). - **Proven Track Record:** You have successfully managed the full marketing lifecycle for a specific business vertical or service line. - **Toolbox:** Familiarity with marketing automation (HubSpot), ABM (Demandbase), and a "forward-leaning" interest in using **GenAI tools** to scale content production. - **Collaboration:** A history of navigating complex, cross-functional environments (Sales, Delivery, Engineering) to get things done.