Head - Marketing Technology, Automation & AI

Job description

Who are we? Whatfix is an AI platform advancing the “userization” of enterprise applications, empowering companies to maximize the ROI of their digital investments. Technology needs adoption. It’s no different for AI. As AI reshapes roles, workflows, and human-machine interactions, it also introduces new layers of complexity and user friction. This is where Whatfix plays a pivotal role. A decade old DNA of empowering people to succeed with technology and not replacing them. We call this philosophy Userization: the belief that technology must adapt to the user, not the other way around. At the heart of userization philosophy is ScreenSense, our proprietary AI engine, which continuously interprets both the context of what users are doing in an application or an AI tool and the intent behind their actions. By combining these signals, Whatfix delivers real-time guidance, nudges, knowledge, and automation directly in the flow of work. This intelligence powers our entire product suite. • Digital Adoption helps users get productive faster. • Product Analytics uncovers friction and closes adoption gaps. • Mirror allows employees to train in safe, simulated environments. These are embedded with Whatfix AI Agents which supercharge creation, insights, and user guidance. Our upcoming AI-first products are already creating a buzz in the market. • Seek is an AI-native assistant that not only knows your business context but can also act across applications to get work done on your behalf. • Whatfix Mirror 2.0 is the world’s only System plus Role simulation with a complete assessment to lead the Gen AI simulation category. Together, these products reflect Whatfix’s commitment to building enterprise-ready AI teammates that maximize productivity and ROI. It gives users a unified, intelligent way to find answers across systems, apps, and knowledge silos and helps anyone looking to deliver fast and contextual answers. Whatfix is bridging the gap between rapid technological change and human enablement—ensuring AI is not only embedded but also usable, trusted, and outcome-driven for every employee. At Whatfix, we’re not just making software easier—we’re making AI work for people. The company has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries. Customers: 700+ enterprise customers, including 80+ Fortune 500 companies such as Shell, Schneider Electric, and UPS Supply Chain Solutions. Investors: A total of ~$270 million USD has been raised as yet. Most recently Series E round of $125 Million USD led by Warburg Pincus, with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer, Peak XV Partners, and Stellaris Venture Partners. Whatfix’s leadership is consistently recognized across top industry analysts and business rankings: • Won the 2025 AI Breakthrough Award for the Overall AI-based Analytics Solution of the Year • Only DAP to be recognized as a “Leader” across various DAP reports for the past 5+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group. • With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards. • Named a Gartner Customers’ Choice for DAP for the second year in a row (2024 and 2025)—the only vendor in the market to earn this distinction consecutively. • We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a super-high CSAT of 99.8% • Stevie Award winner in the category (Bronze): Customer Service Department of the Year – Computer Software - 100 or More Employees. • Winner of the ISG Paragon Innovation Award in partnership with Sophos (customer) for the EMEA region and finalist in the Transformation Award category. • RemoteTech Breakthrough Awards winner for “Software Asset Management Solution of the Year” These recognitions are matched by business performance: • Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fifth Consecutive Year • Listed on the Financial Times & Statista's High-Growth Companies Asia-Pacific 2025 list. • Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023 • Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal Be one of the key Leaders in this awesome journey of building a billion-dollar company! About the Role: Most companies run marketing automation. We are building something different: an intelligent, signal-driven demand generation engine. One where buyer intent automatically triggers the right action, AI handles the orchestration, and humans focus on strategy and judgment. We are looking for a Head of Marketing Technology, Automation and AI to lead the function that powers Whatfix's go-to-market engine. The roles and responsibilities span across: • Marketing automation infrastructure • Martech architecture • The data and signal layer • Account-based programs, and • The AI orchestration layer we are building on top of all of it. This is a builder's role with a leader's scope: you will set the vision and roadmap for an intelligent, signal-driven demand generation system, while staying hands-on enough to go deep into the automation platform, lead routing logic, data hygiene, or a prompt chain that isn't converting. You will lead a team of marketers and builders, own the demand gen martech stack including what we buy and how we buy it, and be accountable for the quality and reliability of everything this engine produces. This person will report to the Head of Global Demand Generation. The role is open to candidates in India (Bengaluru preferred) or the United States. T