Head of Marketing

Job description

About Spice Money Limited: Founded in 2000 by Dilip Modi, Spice Money Limited is India’s leading rural fintech company, headquartered in Noida and operating as a subsidiary of DiGiSPICE Technologies Limited, a publicly listed entity. The company is driven by a strong mission to accelerate financial inclusion and empower the underserved “Bharat” through technology-enabled financial services. With a network of 1.6+ million Adhikaris across India, the company enables last-mile access to essential services including AEPS cash withdrawal and deposits, domestic money transfer, bill payments, insurance, micro-ATM services, credit solutions, travel bookings, account opening, and UPI-led digital payments. Spice Money has consistently introduced industry-first innovations such as a zero-cost Adhikari platform, one of India’s largest assisted payments networks, a rural credit marketplace, and Spice Money UPI & Spice Pay wallet to accelerate digital adoption in smaller towns and villages. Operating across 95%+ pincodes with a team of 1,000+ employees, Spice Money combines the agility of a high-growth fintech with the scale and impact of a nationwide distribution network—creating meaningful economic opportunities and driving the next phase of financial inclusion in India. The Impact You'll Create: • Own and drive a high-impact marketing strategy that delivers aggressive growth targets across performance marketing, brand building, PR, content, and design. • Lead with conviction the performance marketing engine—driving scalable customer acquisition and retention through data-driven SEM, social media advertising, programmatic campaigns, and conversion optimization. • Architect and amplify a compelling brand narrative that elevates Spice Money’s presence as the preeminent fintech championing rural and semi-urban India. • Command public relations and external communications to build a formidable reputation in the ecosystem, managing crisis communication and proactive media engagement. • Direct and inspire creative and content teams to produce world-class, culturally relevant, and high-conversion marketing assets that resonate powerfully with Bharat’s diverse audience. • Leverage cutting-edge analytics and marketing technologies to rigorously track, measure, and continuously optimize all marketing initiatives for maximum ROI and business impact. • Collaborate seamlessly with leadership teams across product, technology, sales, and operations to align marketing strategies with overall business objectives and market realities. • Build, mentor, and scale a top-tier marketing powerhouse characterized by innovation, speed, precision, and accountability, fostering a culture of excellence and relentless execution. How Will You Contribute: • Craft and lead integrated marketing strategies that harmonize brand storytelling with performance marketing, delivering measurable business growth and brand equity. • Set and relentlessly pursue bold KPIs and OKRs, holding yourself and the team accountable to surpass targets in a fast-evolving fintech landscape. • Drive market intelligence and competitive analysis to seize emerging opportunities, disrupt traditional models, and position Spice Money as a market leader. • Spearhead digital transformation initiatives that accelerate adoption of digital financial services across Bharat, democratizing access and usability. • Represent Spice Money as a visionary marketing leader at industry forums, and strategic partnerships to expand influence and business networks. You're A Great Fit If You: • Possess 10 to 15 years of elite marketing leadership experience with a track record of delivering transformational growth in fintech, BFSI, or technology-led consumer sectors. • Excel in managing complex, multi-channel marketing ecosystems including performance marketing, brand strategy, PR, creative design, and content marketing. • Are a strategic thinker with exceptional analytical rigor, able to translate data insights into high-impact marketing actions. • Are deeply passionate about driving financial inclusion with strong empathy for rural and underserved communities in India. • Demonstrate inspirational leadership, proven team-building skills, and the ability to influence stakeholders at all levels with clarity and confidence. • Thrive in a dynamic, high-velocity environment where innovation, agility, and accountability are critical to success. • Are a hands-on leader who is not afraid to roll up sleeves, challenge the status quo, and drive results that matter. If you are a visionary marketing leader ready to drive the next wave of digital innovation and financial empowerment across India’s rural heartland, join us at Spice Money and make a lasting impact.