Marketing and Social Media Executive

Job description

Roles and Responsibilities • Develop and execute social media marketing strategies across multiple platforms (Facebook, Instagram, Twitter). • Create engaging content plans for various audiences (B2C & B2B) using Content Planning tools. • Manage online reputation by monitoring reviews on Google My Business and responding promptly to customer queries. • Conduct social listening to identify industry trends and insights that inform product training programs. • Analyze campaign performance using Social Media Analytics tools like Meta Ads. Desired Candidate Profile • 1-3 years of experience in digital marketing or a related field. • Strong understanding of Content Marketing principles and practices. • Excellent communication skills with ability to work effectively with cross-functional teams. • Proficiency in creating high-quality visual assets for social media platforms (photos, videos).