Marketing and Social Media Executive

Job description

**Roles and Responsibilities** - Develop and execute social media marketing strategies across multiple platforms (Facebook, Instagram, Twitter). - Create engaging content plans for various audiences (B2C & B2B) using Content Planning tools. - Manage online reputation by monitoring reviews on Google My Business and responding promptly to customer queries. - Conduct social listening to identify industry trends and insights that inform product training programs. - Analyze campaign performance using Social Media Analytics tools like Meta Ads. **Desired Candidate Profile** - 1-3 years of experience in digital marketing or a related field. - Strong understanding of Content Marketing principles and practices. - Excellent communication skills with ability to work effectively with cross-functional teams. - Proficiency in creating high-quality visual assets for social media platforms (photos, videos).