Marketing Data & Analytics Assoc Manager

Job description

## Overview **Location Overview**Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city-centre office in Kraków is informal and engaging. With drive and ingenuity, our teams deliver vital services to PepsiCo employees around the world. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference. This role will be responsible for A&M spend process mapping and developing proposal for A&M right sizing optimization, A&M allocation and A&M efficiency & effectiveness opportunities. This includes providing A&M expertise in mapping of existing Media and non-Media A&M spending processes in the BU, leading brand deep dives with local teams, comparing A&M spending vs external and internal benchmarking, identifying inefficiencies in A&M spend, developing hypothesis for driving efficiency & effectiveness of A&M spend in the BU. This person would support Senior A&M Experts in development of A&M optimisation initiatives and establishing A&M spending frameworks, processes and ways of working to ensure sustained A&M optimisation and right-sizing in the BU. ## Responsibilities **Overall** - Responsible for A&M spend process mapping and developing proposal **for A&M right sizing optimization, A&M Allocation and A&M Efficiency & Effectiveness** opportunities for **Top 13 markets**. - SupportSenior A&M Expert in a creative problem solving and communicating marketing & business recommendations back to stakeholders on 3 major A&M themes: Size, Allocation, Efficiencies & Effectiveness **Data Management** - Work with A&M Snr Analysts in developing & validating BU A&M spend cube from raw data - Provide A&M expertise in mapping of existing A&M spending processes in the BU, comparing vs external and internal benchmarking and expert set of analysis. **Consulting** - **Lead the assigned part of the problem solving, as part of Market Deep Dive:** develop hypothesis to address given problem statement, prepare set of analyses & data required to perform them to support the hypothesis, develop creative solutions to drive efficiencies & effectiveness of A&M spend - **Identifies inefficiencies in working and non-working A&M spend**, develops hypothesis for driving efficiency and right sizing of A&M spend in the BU. Apply identified set of proven high-impact levers to size opportunity. - **Identify above-market opportunities** and channel to the right teams/functions to deliver (incl. S&T-driven opportunities) - Maintain, further develop, and share **the toolkit of proven levers/initiatives** across markets - **Provides recommendations on S&T service catalogue leverage** in the BU and work with Sector S&T Design leads /Sector PMO in understanding size of the prize and resourcing requirements. - Together with project manager and Senior A&M Expert **co-leads development of the portfolio of A&M optimisation initiatives** and ensures support during Deliver stage of the project. - Co-leads development and alignment of ambitious but realistic A&M efficiency target for the BU. - Establishes A&M spending frameworks, processes and ways of working, agency roster to ensure sustained A&M optimisation and right-sizing in the BU. - Support internal capability building effort in A&M process mapping to enable PepsiCo to drive further Marketing transformation projects independently and developing sustainable solutions for the BU in the long term. - Support in deploying the necessary tools and processes to make change stick, building continuous productivity management ## Qualifications - 9+ years in marketing at an FMCG company; Media agency or Consulting background (5+ years) is a plus. - Diverse experience across multiple operations and geographic locations (corporate, field, cross functional, developed and emerging markets) - Proven track record in managing marketing spends optimisation, developing new policies and ways of working - Knowledge of PepsiCo A&M processes, agency landscape and spend is preferable - Understanding of Marketing Procurement process is a plus - Building internal capability and processes from scratch - Strong communication skills and proficiency in English language with proven ability to influence at senior levels **Compensation and Benefits**:• The expected starting compensation range for this position is 249000,0 PLN annually (gross).• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.• This role is eligible for an annual bonus, based on performance and eligibility.• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility. The ‘Internal Reporting Procedure’ for making reports of violations of the law and taking follow-up action in terms of the Law on Whistleblower Protection of June 14, 2024 is available at www.pepsicopoland.com under the Contact/Career tab.