Marketing Intelligence Executive

Job description

Objective: To collect comprehensive and accurate market intelligence data on fresh SKUs across mandis and retail setups. This role is crucial for understanding pricing dynamics and benchmarking various cost elements impacting final prices. Key Responsibilities: • Data Collection: Conduct field research to gather quantitative and qualitative data on fresh SKU prices, including transportation, handling, and retail costs • Stakeholder Engagement: Build relationships with local mandi operators, retailers, and other stakeholders to facilitate information gathering and validate findings - Collaboration: Work closely with the Zonal Manager and other team members to ensure alignment on research objectives and data collection methodologies - Continuous Improvement: Suggest improvements to data collection processes and methodologies based on field experiences and challenges encountered. Skills Required: • Determined Execution: A proactive approach with a strong commitment to executing tasks efficiently and effectively, overcoming challenges in the field • Communication Skills: Strong communication skills for effective interaction with stakeholders • Attention to Detail: High level of accuracy in data collection and reporting to ensure reliability of market intelligence