Marketing Specialist- SEO

Job description

While technology is the heart of our business, a global and diverse culture is the heart of our success. We love our people and we take pride in catering them to a culture built on transparency, diversity, integrity, learning and growth. If working in an environment that encourages you to innovate and excel, not just in professional but personal life, interests you- you would enjoy your career with Quantiphi! Job Description – SEO Manager Experience: 5–7 Years Location: Mumbai Work Mode: Hybrid Role Overview We are looking for a results-driven SEO Manager to lead our organic search and Generative Engine Optimization (GEO/AEO) initiatives. The ideal candidate will drive organic growth through technical SEO, content strategy, AI search optimization, and data-driven decision-making. This role requires close collaboration with content, product marketing, engineering, design, and analytics teams to improve search visibility, website performance, and lead generation. Key Responsibilities SEO Strategy • Develop and execute enterprise SEO strategies aligned with business goals. • Perform keyword research, search intent analysis, competitor benchmarking, and content gap analysis. • Build keyword clusters, topic clusters, and content roadmaps to increase organic traffic and conversions. • Monitor search algorithm updates and identify opportunities for continuous optimization. GEO / AEO • Optimize content for AI-powered search experiences, including AI Overviews and answer engines. • Improve brand visibility, citations, and share of voice across AI search platforms. • Develop GEO content guidelines focused on semantic relevance, structured content, FAQs, and answer-first writing. Content Optimization • Create SEO content briefs and optimize blogs, solution pages, product pages, and landing pages. • Recommend improvements for metadata, internal linking, content hierarchy, and on-page SEO. • Conduct content audits to refresh, consolidate, or expand existing content while preventing keyword cannibalization. Technical SEO • Perform technical SEO audits and resolve issues related to crawlability, indexability, redirects, canonicals, structured data, XML sitemaps, robots.txt, duplicate content, and Core Web Vitals. • Partner with engineering teams to implement and validate technical SEO recommendations. • Support website migrations, URL restructures, and SEO QA during releases. Analytics & Reporting • Track SEO performance using Google Analytics 4, Google Search Console, and other SEO tools. • Build dashboards and present insights on traffic, rankings, CTR, conversions, AI visibility, and technical health. • Measure the impact of SEO initiatives and recommend data-driven improvements. Collaboration • Work closely with content, design, engineering, and product marketing teams to integrate SEO best practices. • Develop SEO documentation, guidelines, and training materials. • Manage multiple SEO initiatives while prioritizing based on business impact. Required Qualifications • Bachelor's degree in Marketing, Business, Computer Science, or a related field. • 5–7 years of hands-on experience in SEO for B2B, SaaS, or enterprise websites. • Strong knowledge of technical SEO, on-page optimization, keyword research, and content strategy. • Experience analyzing SEO performance and translating insights into actionable recommendations. • Excellent analytical, communication, and stakeholder management skills. Preferred Qualifications • Familiarity with AI search optimization, entity SEO, and semantic search. • Working knowledge of HTML, CSS, and JavaScript is a plus. • Google Analytics or SEO certifications are preferred. If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us !