National Key Account Manager - Modern Trade

Job description

**About the Role** At Plum, we're looking for a commercially driven and relationship-oriented N **ational Key Account Manager (NKAM)** to lead and grow some of our most strategic Modern Trade partnerships. This role is responsible for driving business growth across key national accounts such as Reliance Retail, D-Mart, More Retail, Apollo Pharmacy, Wellness Forever, and other leading Modern Trade partners. If you enjoy building long-term customer partnerships, negotiating win-win outcomes, identifying growth opportunities, and delivering strong business results, we'd love to hear from you. **Key Responsibilities** **Strategic Account Management** - Own the P&L and business growth for assigned National Key Accounts. - Build and nurture strong relationships with key customer stakeholders across buying, merchandising, and category teams. - Develop long-term account strategies aligned with Plum's business objectives. **Joint Business Planning (JBP)** - Lead annual and quarterly Joint Business Planning with key accounts. - Drive collaborative growth initiatives and monitor execution against agreed plans. - Conduct regular business reviews with customers, identifying opportunities and risks. **Sales Planning & Forecasting** - Drive revenue, profitability, and market share across assigned accounts. - Own monthly forecasting, demand planning, and sales planning in collaboration with internal stakeholders. - Ensure achievement of sales targets while maintaining healthy business fundamentals. **Promotions & Customer Marketing** - Conceptualize and execute promotional calendars, customer activations, and seasonal campaigns. - Work closely with Marketing to maximize visibility and drive category growth. - Evaluate promotional effectiveness and optimize future investments. **In-Store Execution** - Ensure best-in-class availability, visibility, merchandising, and planogram compliance across stores. - Drive execution excellence through regular market visits and collaboration with field teams. - Monitor secondary sales, stock health, and assortment availability. **Cross-functional Collaboration** - Partner closely with Supply Chain, Demand Planning, Finance, Marketing, Category, and Sales Operations to ensure seamless execution. - Resolve operational issues proactively while maintaining strong customer satisfaction. **Business Analytics** - Analyze sales performance, market trends, competition, and customer insights. - Identify whitespace opportunities and recommend actions to accelerate growth. - Present periodic business reviews and actionable insights to internal leadership. **What We're Looking For** - 10+ years of experience in **Modern Trade / Key Account Management** within FMCG, Beauty, Personal Care, Consumer Products, or a similar industry. - Proven experience managing large national accounts such as Reliance, D-Mart, Apollo, More Retail, Spencer's, Wellness Forever, etc. - Strong commercial acumen with experience in P&L management and sales planning. - Hands-on experience in Joint Business Planning (JBP), annual negotiations, and customer relationship management. - Excellent negotiation, influencing, and stakeholder management skills. - Strong analytical skills with proficiency in Excel and business reporting. - Ability to collaborate effectively across multiple cross-functional teams. - Willingness to travel as required **Location:** Thane, Mumbai