Pharma Emerging Market SFE Manager

Job description

Role & responsibilities The SFA (Sales Force Automation) Manager for Emerging Markets plays a crucial role in driving sales efficiency, process automation, and technology adoption. Their responsibilities typically include: 1. Sales Force Automation (SFA) Strategy & Implementation • Develop and implement SFA tools tailored to the needs of emerging markets. • Ensure alignment of SFA tools with the overall sales and business strategy. • Optimize sales workflows and processes to enhance efficiency and effectiveness. • Lead the integration of CRM and other digital tools to improve sales tracking. 2. Data Management & Reporting • Oversee data collection, accuracy, and integrity within SFA systems. • Generate and analyze sales performance reports and dashboards. • Provide insights based on data analytics to drive business decisions. • Ensure compliance with data security and regulatory requirements. 3. Training & Change Management • Train sales teams on the proper use of SFA tools and best practices. • Drive adoption of automation tools and address resistance to change. • Develop training materials and conduct workshops/webinars for sales teams. • Provide ongoing support and enhancements based on feedback. 4. Process Improvement & Optimization • Identify bottlenecks in sales operations and recommend process improvements. • Work with cross-functional teams (IT, marketing, finance) to optimize automation tools. • Implement AI and analytics-driven enhancements to improve forecasting and sales productivity. 5. Market-Specific Customization • Adapt SFA solutions to the unique needs of emerging markets. • Address challenges related to connectivity, infrastructure, and local regulations. • Customize reporting and dashboards to reflect regional market trends and sales dynamics. 6. Vendor & Stakeholder Management • Collaborate with technology providers to enhance SFA capabilities. • Work with sales leadership to understand evolving business requirements. • Liaise with IT teams to ensure system integrations and security compliance. 7. Performance Monitoring & Continuous Improvement • Track KPIs such as adoption rates, sales conversion improvements, and ROI. • Drive continuous enhancements to ensure that automation solutions remain relevant. Preferred candidate profile • Experience in Sales Force Automation (SFA), CRM, Sales Force Effectiveness (SFE), or Commercial Excellence • Experience: 815 years • Strong hands-on experience with CRM/SFA platforms and sales automation • Experience in dashboard creation, MIS, sales analytics and performance reporting • Good knowledge of sales processes, field-force productivity and KPI tracking • Experience in CRM implementation, system enhancement and user adoption • Should have handled training and change management for sales teams • Strong Excel / Power BI / data analytics skills