Process Manager

Job description

Key Responsibilities JOB DESCRIPTION • Build and deploy A/B, MVT, and personalization campaigns using Adobe Target (VEC and Form-based). • Configure experience targeting and audience-based experiments, including offers and experiences. • Partner with analytics, marketing, and UX teams to shape test hypotheses, variants, and success metrics. • Convert business requirements into well-structured Target activities with clear implementation logic. • Debug and resolve issues across web, mobile web, and app environments, ensuring stable experiment delivery. • Ensure seamless measurement and data capture integration with analytics and tag management ecosystems. • Maintain strong QA standards, documentation, and release discipline across multiple concurrent experiments. • Manage Target implementation using web sdk and capable of troubleshooting live target issues. Must-Have Qualifications • 7+ years of hands-on Adobe Target experience (VEC + Form-based). • Strong front-end skills: JavaScript, HTML, CSS (custom experience development). • Experience with at least one tag management system (e.g., Adobe Launch, Tealium, GTM). • Solid understanding of experimentation concepts: A/B, MVT, personalization, audiences, and reporting. • Comfortable working in a client-facing, fast-paced environment managing multiple tests. Nice-to-Have Qualifications • Exposure to broader digital analytics and experience platforms within Adobe’s ecosystem. • Experience supporting US/EU clients in digital marketing, ecommerce, or BFSI domains. • Familiarity with performance and debugging tools (e.g., browser developer tools, network debugging).