Process Manager

Job description

**Key Responsibilities** **JOB DESCRIPTION** - Build and deploy A/B, MVT, and personalization campaigns using Adobe Target (VEC and Form-based). - Configure experience targeting and audience-based experiments, including offers and experiences. - Partner with analytics, marketing, and UX teams to shape test hypotheses, variants, and success metrics. - Convert business requirements into well-structured Target activities with clear implementation logic. - Debug and resolve issues across web, mobile web, and app environments, ensuring stable experiment delivery. - Ensure seamless measurement and data capture integration with analytics and tag management ecosystems. - Maintain strong QA standards, documentation, and release discipline across multiple concurrent experiments. - Manage Target implementation using web sdk and capable of troubleshooting live target issues. **Must-Have Qualifications** - 7+ years of hands-on Adobe Target experience (VEC + Form-based). - Strong front-end skills: JavaScript, HTML, CSS (custom experience development). - Experience with at least one tag management system (e.g., Adobe Launch, Tealium, GTM). - Solid understanding of experimentation concepts: A/B, MVT, personalization, audiences, and reporting. - Comfortable working in a client-facing, fast-paced environment managing multiple tests. **Nice-to-Have Qualifications** - Exposure to broader digital analytics and experience platforms within Adobe’s ecosystem. - Experience supporting US/EU clients in digital marketing, ecommerce, or BFSI domains. - Familiarity with performance and debugging tools (e.g., browser developer tools, network debugging).