Product Manager
Croma · Mumbai, Maharashtra, India
Free to search · AI fit score against your CV · tailor your résumé in one click
Croma · Mumbai, Maharashtra, India
Role & responsibilities Product Manager is responsible for leading end-to-end product development and delivery for a defined digital product stream such as e-commerce, store systems, or service journeys. The role translates business objectives and user needs into high-impact product solutions while ensuring agile delivery, cross-functional collaboration, and continuous improvement of digital customer experiences. Primary Responsibilities 1. Product Planning & Execution • Own the product backlog for the assigned stream and manage prioritization based on business value, feasibility, and dependencies. • Drive product development lifecyclefrom discovery and definition to delivery and iterationacross sprints. • Collaborate with design, engineering, and analytics teams to ensure quality execution and release readiness. • Conduct sprint ceremonies including grooming, planning, demos, and retrospectives with agile squads. • Ensure product documentation, user stories, and acceptance criteria are updated and communicated. 2. Customer Experience & User-Centric Design • Partner with UX and Consumer Insights to identify user needs, friction points, and opportunity areas. • Create user journeys, personas, and scenarios to shape intuitive and high-conversion digital experiences. • Validate concepts using MVPs, usability testing, A/B experiments, and customer feedback loops. • Track adoption, drop-offs, NPS, and other experience KPIs to refine product features. 3. Cross-functional Collaboration & Go-to-Market Readiness • Work closely with business stakeholders including e-commerce, store ops, ZipCare, and Own Label to align product outcomes with business goals. • Coordinate with Tech, InfoSec, and Digital Operations to ensure integration, scalability, and system readiness. • Lead go-live planning, internal rollouts, and communication to ensure adoption across channels. • Partner with marketing and customer support to ensure new features are promoted and supported effectively. 4. Data-Driven Decision Making & Iteration • Define product KPIs and build dashboards in collaboration with Analytics teams to monitor performance. • Use product data to track usage patterns, identify feature gaps, and inform roadmap decisions. • Regularly analyze competitor products, industry benchmarks, and digital best practices. • Lead structured post-launch reviews to capture learnings and build into product evolution. 5. Team Support & Product Culture • Mentor associate product managers or cross-functional contributors within the product stream. • Drive product thinking, agile discipline, and stakeholder alignment across the pod. • Contribute to backlog governance, product rituals, and OKR reviews at the vertical level. • Promote a culture of experimentation, user empathy, and ownership. Preferred candidate profile • Bachelors degree in Engineering, Design, or Business; MBA or Product Management certifications preferred Desired Experience • 10+ years of experience in digital product management with exposure to agile delivery