Product Manager - Ophthalmology

Job description

**Role & responsibilities** Strategic Brand Management - Develop and implement annual and long-term brand strategies aligned with business objectives. - Prepare and execute comprehensive marketing plans for the Retina portfolio. - Identify market opportunities and formulate growth strategies based on market dynamics and customer insights. - Monitor competitive activities and recommend appropriate strategic interventions. Product Lifecycle Management - Manage the complete lifecycle of assigned brands, including planning, execution, and performance evaluation. - Drive new product launches, line extensions, and portfolio optimization initiatives. - Ensure sustained growth and profitability of the Retina portfolio. Market Intelligence and Business Analysis - Analyze market trends, prescription audits, IQVIA/IMS data, and competitor activities. - Generate actionable insights to support strategic decision-making. - Conduct regular performance reviews and recommend corrective actions where required. Marketing and Promotional Excellence - Develop scientific and promotional campaigns aligned with customer needs and business priorities. - Design promotional materials and ensure compliance with applicable regulatory and company guidelines. - Evaluate the effectiveness of marketing initiatives and optimize return on investment. Sales Force Effectiveness - Develop product training modules and conduct product training sessions for the field force. - Support sales teams with promotional strategies and customer engagement initiatives. - Participate in cycle meetings, sales conferences, and review/ meetings. Key Opinion Leader (KOL) Engagement - Build and maintain professional relationships with Retina specialists and other key stakeholders. - Plan and execute scientific meetings, advisory boards, CMEs, and conferences. - Collaborate with Medical Affairs to strengthen scientific engagement. Financial and Commercial Management - Prepare annual marketing budgets and monitor expenditure. - Ensure effective utilization of marketing resources and achievement of profitability targets. - Develop accurate sales forecasts and demand plans. Cross-functional Collaboration - Work closely with Sales, Medical Affairs, Regulatory Affairs, Supply Chain, Finance, Commercial Excellence, and Market Access teams to ensure successful execution of business plans. - Coordinate with internal stakeholders to ensure seamless product availability and launch readiness. Team Leadership - Lead, mentor, and develop Product Managers within the team. - Establish performance objectives, monitor progress, and provide regular coaching and feedback. - Foster a culture of collaboration, innovation, and continuous improvement. **Preferred candidate profile** BPharma + MBA