Product Manager - Ophthalmology

Job description

Role & responsibilities Strategic Brand Management • Develop and implement annual and long-term brand strategies aligned with business objectives. • Prepare and execute comprehensive marketing plans for the Retina portfolio. • Identify market opportunities and formulate growth strategies based on market dynamics and customer insights. • Monitor competitive activities and recommend appropriate strategic interventions. Product Lifecycle Management • Manage the complete lifecycle of assigned brands, including planning, execution, and performance evaluation. • Drive new product launches, line extensions, and portfolio optimization initiatives. • Ensure sustained growth and profitability of the Retina portfolio. Market Intelligence and Business Analysis • Analyze market trends, prescription audits, IQVIA/IMS data, and competitor activities. • Generate actionable insights to support strategic decision-making. • Conduct regular performance reviews and recommend corrective actions where required. Marketing and Promotional Excellence • Develop scientific and promotional campaigns aligned with customer needs and business priorities. • Design promotional materials and ensure compliance with applicable regulatory and company guidelines. • Evaluate the effectiveness of marketing initiatives and optimize return on investment. Sales Force Effectiveness • Develop product training modules and conduct product training sessions for the field force. • Support sales teams with promotional strategies and customer engagement initiatives. • Participate in cycle meetings, sales conferences, and review/ meetings. Key Opinion Leader (KOL) Engagement • Build and maintain professional relationships with Retina specialists and other key stakeholders. • Plan and execute scientific meetings, advisory boards, CMEs, and conferences. • Collaborate with Medical Affairs to strengthen scientific engagement. Financial and Commercial Management • Prepare annual marketing budgets and monitor expenditure. • Ensure effective utilization of marketing resources and achievement of profitability targets. • Develop accurate sales forecasts and demand plans. Cross-functional Collaboration • Work closely with Sales, Medical Affairs, Regulatory Affairs, Supply Chain, Finance, Commercial Excellence, and Market Access teams to ensure successful execution of business plans. • Coordinate with internal stakeholders to ensure seamless product availability and launch readiness. Team Leadership • Lead, mentor, and develop Product Managers within the team. • Establish performance objectives, monitor progress, and provide regular coaching and feedback. • Foster a culture of collaboration, innovation, and continuous improvement. Preferred candidate profile BPharma + MBA