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Job description

Role Summary: We are seeking a dynamic and results-driven Regional Business Manager (RBM) to lead and drive sales growth across a defined cluster/region of our optical retail stores. The RBM will be responsible for ensuring the delivery of business objectives through strategic planning, team development, superior customer experience, and high-performance execution at the store level. Key Responsibilities: • Sales Leadership: Drive topline sales performance across assigned clusters by setting clear sales targets and monitoring achievement on a regular basis. • Team Management: Lead, coach, and motivate Store Managers and front-line staff to achieve business goals. Foster a culture of ownership, accountability, and high performance. • In-store Customer Experience: Champion world-class customer service standards through initiatives like Eye Camps, in-store visual merchandising, and experiential zones. • Operational Excellence: Ensure smooth day-to-day store operations, adherence to SOPs, inventory control, and optimal manpower planning. • Business Planning: Create and execute local area marketing plans to enhance footfall and brand visibility. Leverage market trends and customer feedback to improve store-level performance. • Performance Review: Conduct regular performance reviews of stores and staff. Identify training needs and work with HR/training teams to bridge skill gaps. • People Development: Build a strong talent pipeline through mentoring, recognition, and succession planning. • Cross-functional Collaboration: Work closely with marketing, merchandising, supply chain, and HR teams to support regional growth initiatives. • Reporting & Analysis: Analyze store-level performance data and provide actionable insights to management for continuous improvement. Key Requirements: • 810 years of experience in retail sales/operations management, preferably in optical, lifestyle, fashion sectors. • Proven ability to drive sales through customer-centric initiatives and innovative campaigns like Eye Camps and promotional events. • Strong leadership and people management skills with a track record of building high-performing teams. • Excellent communication, analytical, and problem-solving abilities. • Experience working in a fast-paced, multi-store retail environment. • Ability to travel across assigned regions/clusters as needed.

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