Regional Manager

Job description

Role & responsibilities Business • Primary Sales: Achieve primary sales targets by ensuring timely distributor orders and billing. • Secondary Sales: Focus on retail-level sales growth through distributor and retailer engagement. • Secondary Phasing/Market Servicing: Ensure consistent secondary sales through distributor planning. • Nex Direct Dealers: Delivering Primary targets of nex direct dealers. • NPD commercialization: Deliver primary & Secondary targets of NPD commercialization • Premiumization: Drive premiumization agenda of the organization • Distribution • GTM Execution: Execute GTM plans at a regional level, ensuring alignment with state objectives . • Distributor ROI: Ensure financial viability of distributors by ensuring right revenue mix • Distributor Infrastructure: Build strong relationships with distributors and ensure their operational excellence . • In Market Execution • Market Working: Spend significant time in the market with TSMs to monitor and improve on ground execution . • Driving Productivity: Drive daily/weekly productivity for DSOs and TSMs and monitor their performance regularly • Market Activities: Executing market engagement activities and deployment of BTL elements, RBP program, WOD & DOA for RPL stores • Scheme Optimization & Loyalty Management: Implement and monitor trade schemes to drive sales. • Market Intelligence: Identify competitive threats and market opportunities, sharing insights with state teams . • Driving Weighted & Numeric Distribution: Increase outlet coverage and improve brand presence. Process Efficiency Improvement: Work with TSMs to streamline sales processes and enhance field execution. • Sales IT Execution: Train and ensure TSMs use technology tools effectively for planning and reporting. • After Sales • After Sales Service: Coordinate with service teams to resolve regional issues . - Commercial Efficiency • Channel finance: Ensuring timely collection of channel finance and BEL outstanding • Working Capital: Ensure adequate working capital investment from distributor.