Marketing Manager - E-Commerce

Job description

• Draws up the on-platform marketing strategy for Amazon, Flipkart, and other emerging platforms. • Work closely with the Amazon and Flipkart teams to identify category trends optimal budgets deployment. • Aligns the marketing strategy, budget with the category team and sales team (to be in line with their primary operating plan) • Maximize CTRs and Conversion rates by defining marketing strategy through search, display and DSP led campaigns. • Ensure to optimize ROAS & focus on driving Organic GVs/traffic to the relevant categories. • Keep a track of Market share movements on the platforms category-wise. • Ensure A+ content for the all the brand stores on the ecommerce platforms. • Build strong business relationships with category & marketing teams across platforms. • Innovate and create high impact launches on platform enabling better consumer experience for Bajaj, Morphy Richards, Nex & Nirlep across e-commerce platforms • Work closely with the category team, IT, sales team, and agency partners to develop a D2C platform for House of Brands @ Bajaj & Critically evaluate the D2C platform against competition brands and aggregator platform to the platform structure to maximize brand visibility, Glance Views/ PPVs and conversions.