Sales Officer - Erode

Job description

**Position Overview (Erode):** We are looking for performance-driven **Sales Officers (General Trade)** to manage and expand our packaged drinking water business in **Erode.** The role involves achieving sales targets, strengthening distributor and retailer networks, enhancing product visibility, and ensuring strong market penetration across the assigned territory. **Sales & Market Growth:** - Achieve monthly and quarterly sales targets in the Erode market. - Drive both primary and secondary sales through distributors, wholesalers, and retail outlets. - Expand retail coverage across general stores, supermarkets, and convenience outlets. **Market Development & Visibility:** - Ensure effective product placement, brand visibility, and availability at all relevant outlets. - Execute trade promotions, schemes, and consumer sampling activities in the region. - Explore new business opportunities in urban and semi-urban pockets of Erode. **Distributor & Channel Management:** - Manage and support distributors in the assigned territory. - Oversee order booking, delivery coordination, and inventory control. - Implement trade schemes and resolve distributor/retailer concerns promptly. **Customer Relationship Management:** - Build and maintain strong relationships with key retailers and trade partners. - Address service issues, complaints, and feedback in a timely manner. - Develop loyalty and retention initiatives to strengthen long-term trade partnerships. **Market Intelligence & Reporting:** - Monitor competitor products, pricing strategies, and promotions in the local market. - Collect consumer and retailer insights to shape effective market development strategies. - Submit daily/weekly/monthly reports on sales performance, coverage, and collections. **Collections & Compliance:** - Ensure timely collection of payments from distributors/retailers. - Maintain accurate sales, stock, and payment records. - Adhere to company policies, processes, and reporting standards. **Preferred Candidate Profile:** - Minimum: Diploma. - **1 - 5 years of experience** in FMCG / Beverages / Packaged Drinking Water sales. - Prior exposure to **Erode General Trade** market is preferred. Candidates interested, kindly send your CV's / Resume to **admin.chennai@bisleri.co.in**