Sales Officer - Modern Trade

Job description

**Position: Sales Officer - Modern Trade** **Location: Chennai** **Industry: Beverages / FMCG / Retail** **Position Overview:** We are looking for a dynamic and result-oriented **Sales Officer - Modern Trade** to drive business growth across key modern trade accounts and retail chains. The role involves achieving sales targets, managing customer relationships, ensuring product availability, coordinating order processing and timely deliveries, executing promotional activities, and maintaining strong in-store visibility. The position also requires close coordination with buyers, category managers, warehouse, logistics, and internal teams to ensure smooth operations, stock replenishment, and business expansion within the assigned territory. **Key Responsibilities:** **Sales Management:** - Achieve monthly sales targets as per business plans. - Increase product availability, sales volume, and market share across assigned modern trade accounts. - Track sales performance regularly and take necessary actions to improve results. **Key Account Handling:** - Maintain strong relationships with modern trade customers and key accounts. - Coordinate effectively with buyers, category managers, and store teams to ensure smooth business operations. - Support account growth by identifying opportunities for sales expansion. **Order & Supply Coordination:** - Ensure timely order collection, processing, and execution. - Coordinate with warehouse, logistics, and supply chain teams for on-time deliveries. - Follow up on pending orders, replenishment requirements, and stock movement. **Inventory & Stock Management:** - Monitor stock availability at stores and distribution centers (DCs). - Minimize out-of-stock situations and ensure continuous product availability. - Track product expiry, damages, returns, and stock discrepancies. **Promotions & Visibility:** - Execute promotional activities, trade offers, and in-store display initiatives. - Ensure proper product placement, visibility, and merchandising standards in stores. - Coordinate with store teams for effective implementation of brand campaigns. **Reporting & Documentation:** - Prepare and submit sales reports, stock reports, and performance updates on time. - Handle documentation related to invoices, ASN creation, purchase order (PO) tracking, and other account-related processes. - Maintain accurate records for sales and operational follow-ups. **Issue Resolution:** - Address and resolve delivery delays, stock issues, credit concerns, unloading issues, and other operational challenges. - Coordinate with internal teams and customers to ensure timely resolution of problems. **Market Analysis:** - Monitor competitor activities, pricing, promotions, and market trends. - Share market feedback and suggest strategies to improve sales and business growth. **Cross-Functional Coordination:** - Work closely with internal teams such as sales, logistics, finance, operations, and customer service to ensure smooth account management and execution. **Customer Service & Relationship Building:** - Build and maintain strong business relationships with customers and key stakeholders. - Ensure high levels of customer satisfaction through timely service, responsiveness, and operational support. - Support long-term business growth by strengthening customer engagement and trust. **Preferred Candidate Profile:** - Graduate in any discipline; relevant sales exposure will be an added advantage. - 1-3 years of experience in Modern Trade Sales within the FMCG, beverages, packaged drinking water, or consumer goods industry. - Strong skills in communication, negotiation, client servicing, and relationship management. - Experience in handling modern trade accounts, retail chains, and key customers. - Good knowledge of the Chennai market, modern trade outlets, and business network. - Ability to coordinate with internal teams for smooth order execution, supply management, and customer support. - Self-driven, target-oriented, and capable of identifying growth opportunities within the assigned territory. - CTC: As per industry standards. Interested candidates can share their CV to: **admin.chennai@bisleri.co.in**