Sales Zip Care

Job description

**Role & responsibilities** The role exists to **strategically shape central initiatives** while ensuring **regional adaptation and excellence**. By placing the **customer at the core**, the resource will design the right range, price, brand, and offer constructs & right training will that empower operational teams to succeed. The emphasis is on **strategic insight and planning**, not execution, with productivity-driven outputs that enable ZipCares operational delivery across Zones (North, South, West, East). This role requires travelling to the Zones allotted for the activities. 1. Market Benchmarking (Strategic Activity) - Right product price: Lead monthly benchmarking of competition performance to identify pricing gaps. - Right communication: Translate insights into customer-centric strategies on price, range, and offers. - Right store: Provide regionalized recommendations that align with local market expectations, ensuring store-level relevance. 2. Ranging (Strategic Design, Local Adaptation) - Right portfolio: Define the product portfolio for each Zone using market and store insights. - Right product in right store: Curate offerings that reflect local customer needs, ensuring regional relevance. 3. Profitable Mix (Influence, Not Execution) - Right margin: Strategically plan the mix of products to maximize profitability. - Guide operational teams by highlighting margin-driven priorities at store and category levels. 4. Pricing Strategy (Central Framework, Local Application) - Right product price: Develop pricing strategies based on benchmarking and elasticity analysis. - Provide strategic guardrails for local teams to achieve conversion and margin objectives. 5. Offer Optimization (Central Constructs, Regional Execution) - Right consumer offer: Design promotional frameworks centrally. - Adapt constructs for region/category/product/store bundles to enhance customer engagement and incremental sales. 6. Brand Portfolio Management (Strategic Oversight) - Alliance with brand: Shape the brand mix to ensure relevance across regions. - Provide strategic direction for brand positioning and portfolio balance, including OEM category selection. 7. Productivity & Output Focus (Strategic Interventions) - Drive the Service Turnaround Program (ZMxCM) by identifying gaps and defining interventions. - Partner with Zone Managers and Category Managers to analyze what has worked, what hasnt, and where strategic adjustments are required. - Use tools like Know App to raise tasks, define actions, and escalate where performance gaps persist. 8. Training-led Initiatives - Analyze field performance data to identify product understanding, SOP, and pitch quality gaps. - Segment store teams into learning cohorts based on region, tenure, and performance levels. - Develop targeted training programs for each cohort with measurable outcomes. - Work with training team to develop content for changes done to the portfolio. **Preferred candidate profile** 8+ years of experience in regional/channel sales, preferably in retail, VAS, or services industry