Salesforce Loyalty Management
Tata Consultancy Services · Chennai, Tamil Nadu, India
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Tata Consultancy Services · Chennai, Tamil Nadu, India
Job Description: Salesforce Loyalty Management (SFLM) / Salesforce Loyalty Cloud Consultant Experience: 4+ Years Location: Chennai We are seeking a skilled Salesforce Loyalty Management (SFLM) / Salesforce Loyalty Cloud Consultant with 4+ years of Salesforce experience to design, implement, and support customer loyalty solutions. The ideal candidate should have hands-on expertise in Salesforce Loyalty Cloud, Customer Engagement, and Salesforce platform configuration/customization. Key Responsibilities • Design and implement Salesforce Loyalty Cloud (SFLM) solutions for customer loyalty and rewards programs. • Configure loyalty program structures, tiers, points accrual/redemption, promotions, and partner programs. • Gather business requirements and translate them into scalable Salesforce solutions. • Customize Salesforce using Flows, Apex, Lightning Components, and integrations where required. • Work closely with business stakeholders to improve customer engagement and retention strategies. • Troubleshoot and resolve production issues related to loyalty programs and Salesforce applications. • Participate in end-to-end project activities including design, development, testing, deployment, and support. • Collaborate with cross-functional teams following Agile methodologies. Required Skills • 4+ years of Salesforce experience. • Hands-on experience with Salesforce Loyalty Management (SFLM) / Salesforce Loyalty Cloud. • Strong understanding of: • Loyalty Program Management • Member Lifecycle Management • Points Accrual & Redemption • Rewards & Promotions • Tier Management • Partner Management • Experience with Salesforce Sales Cloud and Service Cloud. • Knowledge of Apex, SOQL, Lightning Web Components (LWC), Salesforce Flows, and Process Automation. • Experience with Salesforce integrations using REST/SOAP APIs. • Strong understanding of Salesforce security and sharing models. • Excellent communication and stakeholder management skills