Senior AD Commercial Business Professional

Job description

**Role Description** **Simplilearn is looking for a Product Marketing Consultant to support the growth objectives of our Commercial function through a product-led Go-To-Market (GTM) Strategy.** **Key Responsibilities** **1. Product Value Proposition Positioning** - **Develop and evangelize Simplilearn s differentiated positioning by deeply understanding the competition, ICP (Ideal Customer Profile), and market needs.** - **Translate Simplilearn s training capabilities into compelling narratives that drive demand for the commercial function.** - **Design B2B engagement models and use cases, identifying cross-linkages to create multiple user journeys and unlock additional sales opportunities.** - **Conduct market research across key global markets to identify trends, customer needs, and opportunities for differentiation.** - **Build and maintain a clear, consistent narrative across the company, product lines, and industry verticals.** **2. Thought Leadership Content Strategy** - **Define and own the overarching thought leadership roadmap, including:** - **White papers, industry reports, research-led assets, and executive/POV articles.** - **Podcasts, fireside chats, and video series.** - **Keynote narratives and flagship content pieces.** - **Partner with internal leaders, Subject Matter Experts (SMEs), and external experts to develop high-impact content.** - **Ensure all content heavily reflects a strategic market POV, rather than just listing product features.** - **Build cohesive content themes closely aligned with our strategic corporate priorities.** - **Ensure ironclad consistency of messaging across website landing pages and demand generation/sales flows.** **3. Case Studies Customer Storytelling** - **Own the comprehensive customer proof strategy, including case studies, success stories, and testimonials.** - **Work closely with the Sales and Customer Success teams to identify and extract the right impactful stories.** **4. Organic Inbound Growth (SEO, Social Owned Channels)** - **Drive organic inbound demand through strong content, narratives, and SEO strategies.** - **Own the social and community-facing content strategy, with a specific focus on executive social content.** - **Rigorously measure the impact of these initiatives on inbound leads, user engagement, and pipeline influence.** **Key Stakeholders** **You will collaborate cross-functionally across the organization, closely partnering with:** - **Demand Generation: Translate overarching narratives into highly effective, actionable campaigns.** - **Product / Pre-Sales: Ensure product offerings maintain strict real-world relevance.** - **Sales Leadership: Align directly on ICPs and critical buyer insights.** **Desired Skills Experience** - **Experience: Overall 10+ years of experience across product or solutions marketing.** - **Domain Expertise: Experience in product marketing within product-driven organizations is required. Experience in Online Learning / Enterprise Learning (EdTech) is highly preferred.** - **Journey Mapping: Strong exposure to and a deep understanding of customer journey mapping.** - **Leadership: Team management experience is preferred. Proven ability to independently work with and influence multiple stakeholders across a global organization.** - **Execution: Detail-oriented with strong analytical skills, exceptional program management, and communication capabilities.** - **Mindset: A strategic thinker with a strong bias for action and a high sense of ownership.** Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.