Senior Area Sales Manager - GI

Job description

**Role & responsibilities** 1. Sales & Business Development Achieve monthly, quarterly, and annual sales targets for the assigned region. Develop and implement sales strategies to drive business growth. Identify and develop new business opportunities across General Industrial segments. Increase market penetration through direct and channel sales. Monitor market trends, customer requirements, and competitor activities. 2. Key Account Management Manage strategic relationships with OEMs and large industrial customers. Develop annual business plans for key accounts. Negotiate commercial terms and long-term supply agreements. Ensure high levels of customer satisfaction and retention. 3. Team Leadership Lead, coach, and mentor Area Sales Managers, Territory Sales Managers, and Sales Executives. Set sales targets and monitor team performance. Conduct regular joint customer visits and performance reviews. Identify training and development needs to enhance team capabilities. 4. Channel & Distributor Management Appoint and develop distributors and channel partners. Improve distributor productivity and market coverage. Monitor inventory levels, sales performance, and stock movement. Conduct dealer meets and business review meetings. 5. Technical & Commercial Support Work closely with the Technical Service team to support product trials, approvals, and application development. Assist customers in selecting appropriate industrial coating solutions. Resolve technical and commercial issues in coordination with cross-functional teams. Support the launch of new products and value-added solutions. 6. Sales Planning & Forecasting Prepare annual business plans, sales forecasts, and budgets. Review sales pipeline and conversion rates. Analyze regional sales performance and implement corrective actions. Ensure timely submission of MIS, forecasts, and market intelligence reports. 7. Collection & Credit Control Ensure timely collection of receivables. Monitor customer credit limits and overdue payments. Coordinate with Finance to improve cash flow and reduce outstanding balances. 8. Cross-Functional Coordination Collaborate with Marketing, Technical Service, Supply Chain, Production, and Quality teams. Ensure timely product availability and order execution. Share customer feedback to support product improvements and innovation.