Senior Corporate Marcom (Southeast Asia/India)

Job description

**Senior Corporate Marcom (Southeast Asia/India)** **Key Responsibilities** Brand Strategy & Regional Positioning - Drive MediaTek's brand strategy and market positioning across Southeast Asia. - Develop and execute integrated communication strategies that align with regional business priorities and global brand objectives. - Build awareness, consideration, and preference for MediaTek technologies among consumers, OEMs, operators, retailers, developers, media, and ecosystem stakeholders. - Ensure consistent brand messaging while adapting campaigns and narratives to local market dynamics and cultural nuances. - Strengthen MediaTek's leadership positioning in AI, flagship mobile technologies, connectivity, automotive, smart devices, and next-generation computing platforms. Integrated Marketing (ATL, BTL, Digital & Experiential) - Lead regional ATL, BTL, digital, retail, experiential, and event marketing programs across SEA markets. - Develop annual marketing calendars, campaign frameworks, and launch roadmaps aligned with business objectives. - Drive integrated campaigns across paid, owned, earned, and partner channels. - Collaborate with country teams and agencies to localize campaigns while maintaining regional consistency. - Track campaign effectiveness and optimize investments to maximize ROI, engagement, and business outcomes. OEM Co-Marketing, Operator & Ecosystem Partnerships - Lead strategic co-marketing initiatives with smartphone, smart device, consumer electronics, and IoT OEM partners across the region. - Collaborate with partner marketing teams to execute product launches, digital campaigns, retail activations, influencer programs, and media outreach. - Develop scalable regional co-branding frameworks that increase MediaTek visibility across partner ecosystems. - Build strong relationships with operators, distributors, retailers, e-commerce platforms, and ecosystem partners to amplify marketing impact. - Support joint business planning and partner marketing investment strategies. PR, Corporate Communications & Executive Visibility - Lead MediaTek's communications strategy across Southeast Asia. - Drive regional product launch communications, executive thought leadership, corporate storytelling, and industry engagement programs. - Build strong relationships with technology, business, consumer, and trade media across key SEA markets. - Develop regional narratives that position MediaTek as a global technology innovation leader. - Support crisis communications, reputation management, and executive communications initiatives when required. - Partner with global communications teams to align messaging and maximize regional impact. Social Media, Influencer & Content Marketing - Develop and execute regional social media strategies across LinkedIn, YouTube, Instagram, Facebook, X, TikTok, and emerging platforms. - Lead content development around product innovation, AI leadership, partner success stories, industry insights, and consumer engagement. - Drive influencer and creator marketing programs tailored to local market requirements. - Manage digital, creative, social, and content agencies to ensure best-in-class execution. - Leverage analytics and social listening tools to optimize content effectiveness and audience engagement. Product Launches & Go-To-Market Excellence - Lead integrated regional communication plans for chipset, smartphone, AI, connectivity, and technology platform launches. - Partner with product marketing, sales, business development, and regional teams to deliver impactful launch programs. - Ensure seamless execution across PR, social, digital, events, retail, channel, and partner touchpoints. - Develop launch playbooks and best practices that can be scaled across multiple markets. - Measure launch performance and derive actionable insights for future optimization. Agency, Budget & Regional Program Management - Manage regional agency ecosystems including PR, digital, creative, media, influencer, event, and production partners. - Establish performance KPIs and governance frameworks for agency management. - Manage regional marketing budgets and optimize investments across markets and channels. - Ensure operational excellence, reporting discipline, and effective cross-functional collaboration. - Drive regional planning, campaign governance, measurement, and performance reviews. **Qualifications & Experience** - 7-10 years of experience in Marketing Communications, Brand Marketing, Product Marketing, Corporate Communications, or Integrated Marketing roles. - Strong understanding of the semiconductor, smartphone, consumer electronics, AI, telecom, or technology ecosystem. - Proven experience leading regional marketing programs across Southeast Asia markets. - Demonstrated success in managing multi-country campaigns across diverse cultural and business environments. - Strong knowledge of key SEA markets including Indonesia, Thailand, Vietnam, Malaysia, and Singapore. - Experience working with smartphone OEMs, operators, distributors, retailers, e-commerce platforms, and ecosystem partners. - Proven expertise in ATL, BTL, digital marketing, influencer marketing, PR, social media, events, and integrated communications. - Hands-on experience driving co-branding and joint marketing initiatives with strategic partners. - Strong agency management and budget ownership experience. - Excellent stakeholder management skills with the ability to influence senior executives, regional teams, and external partners. - Experience working within matrixed, global, and multicultural organizations. - Strong analytical mindset with the ability to translate insights into actionable marketing strategies. - Excellent communication, storytelling, presentation, and leadership capabilities.