Senior Corporate Marcom (Southeast Asia/India)

Job description

Senior Corporate Marcom (Southeast Asia/India) Key Responsibilities Brand Strategy & Regional Positioning • Drive MediaTek's brand strategy and market positioning across Southeast Asia. • Develop and execute integrated communication strategies that align with regional business priorities and global brand objectives. • Build awareness, consideration, and preference for MediaTek technologies among consumers, OEMs, operators, retailers, developers, media, and ecosystem stakeholders. • Ensure consistent brand messaging while adapting campaigns and narratives to local market dynamics and cultural nuances. • Strengthen MediaTek's leadership positioning in AI, flagship mobile technologies, connectivity, automotive, smart devices, and next-generation computing platforms. Integrated Marketing (ATL, BTL, Digital & Experiential) • Lead regional ATL, BTL, digital, retail, experiential, and event marketing programs across SEA markets. • Develop annual marketing calendars, campaign frameworks, and launch roadmaps aligned with business objectives. • Drive integrated campaigns across paid, owned, earned, and partner channels. • Collaborate with country teams and agencies to localize campaigns while maintaining regional consistency. • Track campaign effectiveness and optimize investments to maximize ROI, engagement, and business outcomes. OEM Co-Marketing, Operator & Ecosystem Partnerships • Lead strategic co-marketing initiatives with smartphone, smart device, consumer electronics, and IoT OEM partners across the region. • Collaborate with partner marketing teams to execute product launches, digital campaigns, retail activations, influencer programs, and media outreach. • Develop scalable regional co-branding frameworks that increase MediaTek visibility across partner ecosystems. • Build strong relationships with operators, distributors, retailers, e-commerce platforms, and ecosystem partners to amplify marketing impact. • Support joint business planning and partner marketing investment strategies. PR, Corporate Communications & Executive Visibility • Lead MediaTek's communications strategy across Southeast Asia. • Drive regional product launch communications, executive thought leadership, corporate storytelling, and industry engagement programs. • Build strong relationships with technology, business, consumer, and trade media across key SEA markets. • Develop regional narratives that position MediaTek as a global technology innovation leader. • Support crisis communications, reputation management, and executive communications initiatives when required. • Partner with global communications teams to align messaging and maximize regional impact. Social Media, Influencer & Content Marketing • Develop and execute regional social media strategies across LinkedIn, YouTube, Instagram, Facebook, X, TikTok, and emerging platforms. • Lead content development around product innovation, AI leadership, partner success stories, industry insights, and consumer engagement. • Drive influencer and creator marketing programs tailored to local market requirements. • Manage digital, creative, social, and content agencies to ensure best-in-class execution. • Leverage analytics and social listening tools to optimize content effectiveness and audience engagement. Product Launches & Go-To-Market Excellence • Lead integrated regional communication plans for chipset, smartphone, AI, connectivity, and technology platform launches. • Partner with product marketing, sales, business development, and regional teams to deliver impactful launch programs. • Ensure seamless execution across PR, social, digital, events, retail, channel, and partner touchpoints. • Develop launch playbooks and best practices that can be scaled across multiple markets. • Measure launch performance and derive actionable insights for future optimization. Agency, Budget & Regional Program Management • Manage regional agency ecosystems including PR, digital, creative, media, influencer, event, and production partners. • Establish performance KPIs and governance frameworks for agency management. • Manage regional marketing budgets and optimize investments across markets and channels. • Ensure operational excellence, reporting discipline, and effective cross-functional collaboration. • Drive regional planning, campaign governance, measurement, and performance reviews. Qualifications & Experience • 7-10 years of experience in Marketing Communications, Brand Marketing, Product Marketing, Corporate Communications, or Integrated Marketing roles. • Strong understanding of the semiconductor, smartphone, consumer electronics, AI, telecom, or technology ecosystem. • Proven experience leading regional marketing programs across Southeast Asia markets. • Demonstrated success in managing multi-country campaigns across diverse cultural and business environments. • Strong knowledge of key SEA markets including Indonesia, Thailand, Vietnam, Malaysia, and Singapore. • Experience working with smartphone OEMs, operators, distributors, retailers, e-commerce platforms, and ecosystem partners. • Proven expertise in ATL, BTL, digital marketing, influencer marketing, PR, social media, events, and integrated communications. • Hands-on experience driving co-branding and joint marketing initiatives with strategic partners. • Strong agency management and budget ownership experience. • Excellent stakeholder management skills with the ability to influence senior executives, regional teams, and external partners. • Experience working within matrixed, global, and multicultural organizations. • Strong analytical mindset with the ability to translate insights into actionable marketing strategies. • Excellent communication, storytelling, presentation, and leadership capabilities.