Senior Executive – Performance Marketing

Job description

About the Role We are looking for a high-ownership, data-driven performance marketer who thrives on scaling growth and solving complex acquisition challenges. As Assistant Manager – Performance Marketing , you will play a critical role in driving app installs, first orders, and user re-engagement through high-impact digital marketing campaigns. This role is ideal for someone who enjoys owning numbers, running experiments, and scaling performance campaigns aggressively . You will work at the intersection of marketing, analytics, and product , using data and experimentation to unlock sustainable user growth. If you enjoy moving fast, testing aggressively, and turning insights into scalable growth engines , this role is for you. What You’ll Own User Acquisition & Growth • Drive app acquisition and first-order growth through performance marketing channels. • Plan, launch, and scale campaigns across Google Ads (UAC, Demand Gen, Performance Max) and Meta Ads (Advantage+ App Campaigns, Sales campaigns) . • Build scalable acquisition funnels focused on install → order conversion . Campaign Strategy & Execution • Own the end-to-end lifecycle of campaigns from planning and setup to optimization and scaling. • Continuously test audience strategies, campaign structures, and bidding models to improve performance. • Identify and unlock new growth opportunities across channels. Experimentation & Creative Iteration • Run rapid experiments across creatives, audiences, and messaging to unlock performance gains. • Collaborate with creative teams to develop high-performing ad concepts and growth experiments . • Drive a strong test-and-learn culture within performance marketing. Data, Attribution & Measurement • Obsess over install, order attribution, and performance measurement . • Track and optimize key metrics including CPI, CAC, conversion rates, ROAS, and LTV . • Leverage insights from MMP platforms and analytics dashboards to improve campaign performance. Insights & Reporting • Build and maintain performance dashboards and campaign reports . • Translate campaign data into clear insights and actionable recommendations . • Identify trends and opportunities by reading data in totality across marketing and product funnels . What We’re Looking For • 2–3 years of experience in Performance Marketing / Growth Marketing / App Marketing • Hands-on experience managing campaigns across: • Google Ads (UAC, Demand Gen, Performance Max) • Meta Ads Manager (Advantage+ App Campaigns / Sales campaigns) Expectations from the Role • High ownership mindset with the ability to drive campaigns independently • Strong comfort with data and numbers with the ability to analyze performance deeply • Ability to translate campaign data into meaningful insights and actions • Fast decision-making ability in a dynamic and rapidly evolving environment • High learning agility and curiosity to experiment with new strategies • Strong communication and collaboration skills Tools You’ll Work With • Google Ads • Meta Ads Manager • MMP platforms (AppsFlyer / Branch / Adjust or similar) • Excel / Google Sheets • Marketing & analytics dashboards What Makes This Role Exciting • High ownership over growth and acquisition metrics • Opportunity to scale campaigns impacting millions of users • Fast-paced environment where experiments and ideas move quickly • Work closely with data, product, and growth teams • Build expertise in scaling app growth through performance marketing The Rebel Culture: We believe in empowering and growing people to perform the best at their job functions. We follow Outcome-oriented, fail-fast iterative & collaborative culture to move fast in building tech solutions. Rebel is not a usual workplace. The following slides will give you a sense of our culture, how Rebel conducts itself and who will be the best fit for our company. We suggest you go through it before making up your mind. Culture@Rebel