Senior Graphic Designer

Job description

Key Responsibilities Design & Execution ● Create a wide range of design assets including banners, emailers, brochures, GIFs, social media creatives, logos, iconography, typography, and presentation layouts ● Design performance marketing assets for display campaigns and partner websites ● Create web and app banners to enhance user experience and maintain brand consistency Concepting & Campaign Support ● Conceptualize and ideate creative routes for campaigns aligned with Vedantu’s brand design language ● Translate campaign briefs into strong visual systems that can scale across multiple formats and platforms Collaboration & Stakeholder Management ● Collaborate with content creators, motion designers, video teams, and media producers to build cohesive brand assets ● Coordinate with internal and external stakeholders to ensure design requirements are met effectively Quality & Workflow ● Maintain asset quality control, manage packaging, and ensure timely delivery of design materials ● Support smooth handoffs by following processes for naming, organizing, and storing assets Trend Awareness & Tool Adoption (Including AI) ● Research industry trends and implement best practices in visual design and art direction ● Explore and adopt AI-assisted workflows where appropriate (e.g., faster iterations, layout exploration, background extensions, image enhancement, mockups, asset variations, copy-assisted design support), while ensuring brand safety and quality standards ● Stay updated with emerging AI tools and design workflows to improve efficiency and elevate creative output Key KRAs ● Timely delivery of design assets as per campaign and business timelines ● Consistent quality and brand alignment across all outputs ● Strong creative contribution to campaign ideation and design systems ● Effective use of modern design workflows (including AI-assisted iteration) to improve speed and execution quality ● High responsiveness to feedback and strong cross-functional collaboration ● Reliable asset packaging, organization, and version hygiene