Social Media Manager

Job description

Core Responsibilities Content Creation (40% of role) Create compelling, on-brand content across multiple formats and channels: Write engaging captions, posts, and copy for Instagram, Facebook, LinkedIn, and YouTube Develop product packaging copy, website content, email newsletters, and e-commerce product descriptions Write blog posts and long-form content that drives organic traffic and establishes brand authority Collaborate with design and product teams to create integrated campaign content for launches, promotions, and seasonal initiatives. Social Media Strategy & Management (35% of role) Own the brand's social presence across key platforms: Develop and execute monthly content calendars aligned with marketing objectives and brand messaging Plan, schedule, and publish content using social management tools (Meta Business Suite, Hootsuite, or similar) Manage community engagement by responding to comments, messages, and customer inquiries in a timely and professional manner Monitor social media trends, competitor activity, and emerging platforms to identify growth opportunities Coordinate with influencers, agencies, and external partners for collaborative campaigns and content Analytics & Optimization (15% of role) Measure performance and drive continuous improvement: Track and analyze social media and website metrics using analytics tools (Google Analytics, Meta Analytics) Prepare monthly performance reports with insights on engagement, reach, traffic, and ROI Optimize content based on performance data; test headlines, formats, posting times to improve results Conduct keyword research and implement SEO best practices for organic visibility