Sr. Director, Head of Trailblazer Relations APAC

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. Senior Director, Trailblazer Relations, APAC Team: Trailblazer Relations Who We Are The Trailblazer Relations APAC team is dedicated to helping developers, admins, architects, partners, and technical leaders across India and the broader APAC region succeed with Salesforce. Our mission is to empower, inspire, and enable the practitioners who build transformative solutions for our customers and partners. As Salesforce and the broader technology industry move rapidly into the AI era, we help our community understand, adopt, and build with the latest platform innovations across AI, data, automation, integration, and application development. We engage the community through compelling technical content, strategic programs, digital campaigns, events, and hands-on enablement. We also create a strong feedback loop that brings community insights directly into the development and evolution of the Salesforce Platform. Who You Are You are an experienced developer advocacy, technical community, or audience marketing leader with a passion for AI, platform innovation, storytelling, and community impact. You understand that AI is reshaping how practitioners build, customize, automate, and deliver customer experiences, and you are excited to help a large technical ecosystem navigate that shift. You bring the credibility to engage deeply with Salesforce practitioners and the leadership experience to guide a multidisciplinary team of developer advocates and marketers. You are equally comfortable shaping regional strategy, leading integrated campaigns, and mentoring high-performing teams. You know how to turn complex platform capabilities, including AI and data innovations, into clear, compelling stories that inspire technical audiences to learn, build, adopt, and advocate. You thrive in a matrixed, global organization and know how to align stakeholders, prioritize investments, measure impact, and create programs that scale across countries, audiences, and channels. You’re Excited About This Role Because You Will Lead the APAC Trailblazer Relations Strategy Own, define, and continually evolve the regional engagement strategy for developers, admins, architects, partners, and technical leaders across India and the broader APAC region. Identify audience needs, regional opportunities, and market-specific priorities, and translate them into clear programs that grow awareness, engagement, adoption, and advocacy for the Salesforce Platform. A major focus will be helping the APAC community understand and embrace the shift to AI, including how AI, data, automation, integration, and application development come together to create new opportunities for customers, partners, and practitioners. Lead a Combined Team of Developer Advocates and Marketers Provide executive leadership, coaching, and career development for a blended team of developer advocates and marketers. Set strategic priorities, clarify roles and success metrics, foster strong collaboration, and create an environment where technical depth and marketing excellence reinforce one another. Guide the team in building AI-forward narratives, programs, and campaigns that are technically credible, regionally relevant, and accessible to a broad range of Salesforce practitioners. Build Compelling Technical Content and Campaigns Guide the creation and delivery of high-impact content and programs, including blogs, videos, workshops, demos, webinars, technical talks, Trailblazer stories, and community-led programming. Ensure content helps practitioners understand what is changing with AI, how to build effectively with new platform capabilities, and how to translate innovation into real customer value. Ensure content is technically credible, regionally relevant, and aligned to broader platform, product, community, and go-to-market priorities. Drive Integrated Community and Marketing Programs Partner with regional and global stakeholders to deliver integrated campaigns, community programs, events, and digital engagement strategies. Bring together developer advocacy, technical storytelling, product marketing, partner engagement, and field priorities into cohesive programs that scale across APAC. Use these programs to build momen