Adobe Target, AJO

Job description

a { text-decoration: none; color: #464feb; } tr th, tr td { border: 1px solid #e6e6e6; } tr th { background-color: #f5f5f5; } **Experience:** 510 Years **Location:** Pan India **Employment Type:** Full-Time Job Description We are seeking an experienced **Adobe Target & Adobe Journey Optimizer (AJO) Consultant** to design, implement, and optimize personalized customer experiences across digital channels. The ideal candidate should possess strong expertise in Adobe Experience Cloud solutions, particularly Adobe Target, AJO, and Adobe Experience Platform (AEP). Key Responsibilities - Design and implement personalization and experimentation strategies using Adobe Target. - Configure and manage A/B Testing, Multivariate Testing, and audience targeting activities. - Build, manage, and optimize customer journeys using Adobe Journey Optimizer (AJO). - Create and maintain audiences, segments, offers, and campaign workflows. - Integrate Adobe Target and AJO with Adobe Experience Platform (AEP) and other MarTech solutions. - Collaborate with business, marketing, analytics, and technology teams to deliver personalized customer experiences. - Monitor campaign performance and provide optimization recommendations. - Troubleshoot implementation issues and ensure platform stability. - Follow best practices for data governance, privacy, and customer data management. Required Skills - 5–10 years of IT experience with strong exposure to Adobe Experience Cloud. - Hands-on experience with **Adobe Target** and **Adobe Journey Optimizer (AJO)**. - Experience with **Adobe Experience Platform (AEP)**. - Strong understanding of customer journey orchestration and audience segmentation. - Experience with A/B Testing and personalization strategies. - Knowledge of HTML, CSS, JavaScript, and Web SDK. - Experience integrating Adobe solutions with external systems and APIs. - Strong analytical, communication, and stakeholder management skills. Preferred Skills - Adobe Analytics - Adobe Launch / Data Collection - Adobe RTCDP - Adobe Experience Manager (AEM) - Omnichannel Marketing - Campaign Management - Agile/Scrum Education - Bachelor's or Master's degree in Computer Science, Information Technology, or related field. Naukri Keywords Adobe Target, Adobe Journey Optimizer, AJO, Adobe Experience Platform, AEP, RTCDP, Adobe Analytics, Adobe Launch, Personalization, A/B Testing, Multivariate Testing, Audience Segmentation, Customer Journey, Omnichannel Marketing, JavaScript, HTML, CSS, Web SDK, Adobe Experience Cloud. Role Mapping (Naukri) - **Department:** Engineering - Software & QA - **Role Category:** Software Development - **Role:** CRM Architect - **Location:** Pan India - **Experience:** 5–10 Years - **Notice Period:** Immediate to 30 Days Preferred