Analyst

Job description

Job Description • Basic understanding of digital marketing concepts (email marketing, campaigns, customer journeys) • Basic HTML/CSS/SQL [Not mandatory. Good to have] • Jira workflow experience • Familiarity with Excel, Google Sheets, or basic reporting tools • Strong attention to detail and willingness to learn technical tools • Should have excellent communication skills and be able to interact directly with marketing/campaign owners • Perform basic QA checks to ensure campaigns follow brand guidelines and are error-free before launch • Monitor campaign performance metrics such as delivery, open rates, and clicks, and prepare simple reports • Help troubleshoot basic campaign or data-related issues and escalate when needed • Maintain campaign documentation, checklists, and execution trackers • Learn and follow internal naming conventions, folder structures, and governance standards • Coordinate with Marketing Ops teams to support campaign execution timelines • Follow standard operating procedures (SOPs) for campaign execution and document learnings • Stay updated on marketing automation best practices and platform features through training and self-learning • Contribute to continuous improvement by adopting new automation features and processes