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**Position Summary** The Area Sales Manager will be responsible for driving sales growth, expanding market presence, and managing distributor networks for the skincare product portfolio across the Delhi region through the General Trade channel. The role requires strong expertise in FMCG/personal care sales, distributor management, retail execution, and team handling. **Key Responsibilities** Sales & Business Development - Achieve monthly, quarterly, and annual sales targets for the assigned territory. - Drive primary and secondary sales through distributors and retailers. - Expand product availability and distribution reach across the assigned market. - Identify new business opportunities and onboard potential distributors and retailers. Distributor Management - Appoint, develop, and manage distributors to ensure optimum market coverage. - Monitor distributor investment, stock levels, and ROI. - Ensure timely order collection and payment recovery. - Resolve distributor-related issues and maintain strong business relationships. Market Execution - Ensure visibility and merchandising standards at retail outlets. - Execute promotional activities, product launches, and trade schemes. - Monitor competitor activities, pricing, and market trends. - Conduct regular market visits to assess execution quality and identify growth opportunities. Team Management - Lead, coach, and develop Sales Officers/Field Executives. - Set performance targets and conduct regular reviews. - Accompany team members on market visits and provide on-the-job training. - Foster a high-performance sales culture. Reporting & Analysis - Prepare and submit sales reports, forecasts, and market intelligence. - Analyze sales performance and recommend corrective actions. - Track KPIs such as sales achievement, distribution, productivity, and collection efficiency. **Eligibility Criteria** Education - Bachelor's degree in Business Administration, Marketing, Commerce, or related field. - MBA preferred. Experience - 5 to 8 years of sales experience in FMCG, skincare, cosmetics, personal care, or healthcare products. - Minimum 2 to 3 years of experience handling General Trade channels as an ASM or equivalent role..