Area Sales Manager

Job description

**Ninjacart - Pioneer. Challenge Yourself. Create Better Lives** India's leading fresh produce (Fruits & Vegetables) agritech platform, Ninjacart (founded in 2015) is revolutionising the $400B+ agri supply chain through technology-driven commerce, finance, and supply chain solutions. Our mission is to reduce food wastage, bridge information gaps in agriculture, and create a predictable and dependable fresh produce ecosystem. Today, we have served **200,000+ farmers, 60,000+ retailers, and 5,000+ traders**, moving over **300 tons of fresh produce daily** from farms to **20,000+ retail stores** within 14 hours. Backed by Walmart, Flipkart, Tiger Global, Accel, and Syngenta, Ninjacart is one of India's fastest-growing agritech companies with 1,000+ employees. Named among LinkedIn's Top Startups and winner of the *Best Tech for Agriculture* award, we are now expanding globally through Ninja Global. **Work Location:** North East India **About the Role** We are looking for energetic, self-driven, and customer-focused sales professionals to expand Ninjacart's B2B customer network across assigned territories. The role involves acquiring new customers, driving daily sales of fresh fruits and vegetables, building long-term relationships with retailers and wholesalers, and achieving territory sales targets. This is a high-impact field sales role offering exposure to B2B sales, agri-commerce, and market expansion. **Key Responsibilities** - Identify, acquire, and onboard new retailers, wholesalers, traders, and institutional buyers within the assigned territory. - Drive daily sales of fresh fruits and vegetables while consistently achieving revenue and volume targets. - Build and maintain strong relationships with existing customers to ensure repeat business and customer retention. - Conduct regular market visits to identify new business opportunities and strengthen market presence. - Understand customer requirements and recommend suitable product offerings. - Monitor competitor activities, pricing, and market trends to identify growth opportunities. - Coordinate with Supply Chain, Operations, and Customer Support teams to ensure timely deliveries and high service levels. - Resolve customer concerns promptly to maintain customer satisfaction. - Prepare daily sales reports and maintain accurate customer and pipeline data. - Ensure timely collection of payments wherever applicable. **Desired Candidate Profile** - 03 years of experience in F&V industry - Strong communication, negotiation, and relationship management skills. - Passion for field sales and willingness to travel extensively. - Ability to build customer relationships and close sales independently. - Comfortable working with sales targets and performance metrics. - Willingness to work across Tier 2 and Tier 3 markets. **What You'll Gain** - Opportunity to own and grow a sales territory. - Exposure to India's largest fresh produce supply chain. - Fast-paced learning and career growth in a high-growth agritech company. - Cross-functional exposure to sales, operations, and supply chain. - Performance-driven environment with significant growth opportunities. **Why Join Ninjacart?** At Ninjacart, we believe in creating better lives for every agri citizen. We foster a culture of ownership, innovation, customer obsession, and continuous learning. We are committed to building an inclusive workplace where every individual has an equal opportunity to grow and succeed.